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IT Cosmetics
IT COSMETICS hello sunshine invisible sunscreen for face spf 50 - one-color
−50%
Beauty · Macy's

Invisible SPF that disappears under makeup

IT COSMETICS hello sunshine invisible sunscreen for face spf 50 - one-color

IT Cosmetics' hello sunshine face sunscreen layers clear under makeup for everyday sun protection.

Deal score 6.1 · Great deal
$25.00$50.00 Macy's regular price

You save $25.00 at Macy's

Deal.ai's agents found this deal on November 6. The store may have changed its price since.

Why it's a great deal

  • Elsewhere right now: Walmart $34.95, Ulta Beauty $40.00 (typical $37.48 across 2 stores)
  • Cheaper than all 2 other stores selling it right now
  • Macy's lists its regular price at $50.00: 50% off by its own figures
  • Rated 4.7 out of 5 by 3,100 buyers
Visit Macy's

Every store we checked

  • Macy'sNew

    In stock

    $25.00Observed at 5:48 AM
    Visit store
  • WalmartNew

    In stockSold by Le Rouge beaute

    $34.95Observed at 5:48 AM
    Visit store
  • Ulta BeautyNew

    In stock

    $40.00Observed at 5:48 AM
    Visit store
Price history and every store's price →

Reading Macy's’s product page for the details…

Specs

SPF
50
Protection Type
Broad Spectrum
Sun Protection
SPF 50
Skin Type
Sensitive Skin
Active Ingredient
Homosalate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Octocrylene
Scent
Fragrance
Water Resistance
Yes
Protection Level
SPF 50
Coverage
Broad spectrum
Free Of
Oxybenzone-free

About the IT COSMETICS hello sunshine invisible sunscreen for face spf 50 - one-color

Hello Sunshine is IT Cosmetics' invisible facial sunscreen with broad-spectrum SPF 50, hyaluronic acid and a light fragrance. It is water resistant and marketed for sensitive skin, in a 0.5 fl oz bottle. The best new price is $25 at Macy's as of November 6, 2026, with three stores listing it new.

Best forDaily facial sun protectionSensitive skinMakeup wearers who want an invisible finishTravel and purse-size use
Pros
  • Broad-spectrum SPF 50
  • Water resistant
  • Hyaluronic acid for hydration
  • Oxybenzone-free formula
  • Rated 4.7 out of 5 from 3,100 ratings
Cons
  • Small 0.5 fl oz bottle runs out fast
  • Contains fragrance, which some sensitive skin dislikes

More deals like this

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  • Chemical filters include homosalate and octocrylene
  • Higher cost per ounce than drugstore sunscreens
  • What reviewers say

    • 4.7 / 53,100 ratings

    Buyers rate it highly, with 4.7 out of 5 across 3,100 ratings. Many praise the invisible finish and hydrating feel under makeup; the fragrance and small size draw some complaints.

    What people mention
    • FinishPraisedReviewers say it sinks in invisibly with no white cast.
    • HydrationPraisedMany describe a moisturized feel from the hyaluronic acid.
    • FragranceCriticisedSome sensitive-skin users find the scent too strong.
    • SizeCriticisedBuyers note the 0.5 fl oz bottle empties quickly.
    • LayeringPraisedUsers say makeup goes on smoothly over it.

    Questions and answers

    Is it really invisible on all skin tones?
    Reviewers with a range of skin tones report no white cast. It is a chemical filter formula, which helps it dry clear.
    Does it work under makeup?
    Yes. Buyers say it absorbs and makeup applies smoothly over it. Give it a minute to set first.
    Is it good for sensitive skin?
    It is marketed for sensitive skin and is oxybenzone-free, but it contains fragrance. Fragrance-sensitive users should patch test.
    How big is the bottle?
    0.5 fl oz. Used daily on the face, expect it to last roughly a month or two.
    Is it water resistant?
    Yes. Reapply after swimming or heavy sweating, as with any water-resistant sunscreen.
    When is the best time to buy?
    Sunscreen often discounts during spring and summer sales events. The current best is $25 at Macy's as of November 6, 2026.
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