Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
AllTravelTechClothesShoesJewelryHomeBeautyOutdoorsToys
This hour's deals
New Balance
New Balance 204L
−67%
Shoes · Finish Line

The everyday sneaker that goes with literally everything

New Balance 204L

New Balance 204L for the person building a rotation of easy, comfy kicks.

Deal score 7.9 · Steal
$40.00$120.00 Finish Line's regular price

You save $80.00 at Finish Line

Deal.ai's agents found this deal on November 9. The store may have changed its price since.

Why it's a great deal

  • Elsewhere right now: Walmart $80.00
  • Finish Line lists its regular price at $120.00: 67% off by its own figures
  • Rated 4.5 out of 5 by 2,800 buyers
Visit Finish Line

Every store we checked

  • Finish LineNew

    In stock

    $40.00Observed at 3:48 AM
    Visit Finish Line
  • JD SportsNew

    In stock

    $40.00Observed at 2:19 AM
    Visit JD Sports
  • Sneakers76New

    In stock

    $51.25Observed at 9:10 PM
    Visit Sneakers76
  • Foot LockerNew

    In stock

    $60.00Observed at 9:10 PM
    Visit Foot Locker
  • Shop SimonNew

    In stock

    $60.00+ $4.95 shippingObserved at 2:19 AM
    Visit Shop Simon
  • Foot LockerNew

    In stock

    $60.00+ $8.99 shippingObserved at 2:19 AM
    Visit Foot Locker
  • JourneysNew

    In stock

    $69.98Observed at 9:10 PM
    Visit Journeys
  • Joe's New Balance OutletNew

    In stock

    $79.99Observed at 9:10 PM
    Visit Joe's New Balance Outlet
  • WalmartNew

    In stockSold by Jorkar Trading IncReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $80.00+ $5.00 shippingObserved at 2:19 AM
    Visit Walmart
  • Te koopNew

    In stockShips from Canada · duties may apply

    $86.00Observed at 9:10 PM
    Visit Te koop
  • Biffi BoutiquesNew

    In stock

    $53.41+ $35.00 shippingObserved at 2:19 AM
    Visit Biffi Boutiques
  • Level ShoesNew

    In stock

    $72.00+ $26.00 shippingObserved at 2:19 AM
    Visit Level Shoes
  • Footshop.comNew

    In stock

    $110.92Observed at 9:10 PM
    Visit Footshop.com
  • KICKS CREWNew

    In stock

    $84.24+ $35.00 shippingObserved at 2:19 AM
    Visit KICKS CREW
  • New BalanceNew

    In stock

    $119.99Free shippingObserved at 2:19 AM
    Visit New Balance
  • ShopbopNew

    In stock

    $119.99Free shippingObserved at 2:19 AM
    Visit Shopbop
  • New BalanceNew

    In stock

    $119.99Observed at 9:10 PM
    Visit New Balance
  • LystNew

    In stock

    $119.99Observed at 9:10 PM
    Visit Lyst
  • ASOSNew

    In stock

    $119.99Observed at 9:10 PM
    Visit ASOS
  • Bloomingdale'sNew

    In stock

    $119.99Observed at 9:10 PM
    Visit Bloomingdale's
  • ShopbopNew

    In stock

    $119.99Observed at 9:10 PM
    Visit Shopbop
  • Champs SportsNew

    In stock

    $120.00Free shippingObserved at 2:19 AM
    Visit Champs Sports
  • Urban OutfittersNew

    In stock

    $120.00Free shippingObserved at 2:19 AM
    Visit Urban Outfitters
  • KithNew

    In stock

    $120.00Observed at 9:10 PM
    Visit Kith
  • ModeSensNew

    In stock

    $120.00Observed at 9:10 PM
    Visit ModeSens
  • Champs SportsNew

    In stock

    $120.00Observed at 9:10 PM
    Visit Champs Sports
  • HuckberryNew

    In stock

    $120.00Observed at 9:10 PM
    Visit Huckberry
  • Urban OutfittersNew

    In stock

    $120.00Observed at 9:10 PM
    Visit Urban Outfitters
  • ShopSimonNew

    In stock

    $120.00Observed at 9:10 PM
    Visit ShopSimon
  • JourneysNew

    In stock

    $119.99+ $7.99 shippingObserved at 2:19 AM
    Visit Journeys
  • AnthropologieNew

    In stock

    $120.00+ $10.95 shippingObserved at 2:19 AM
    Visit Anthropologie
  • LimitedEdtNew

    In stock

    $131.78Observed at 9:10 PM
    Visit LimitedEdt
  • eBayNew

    In stockSold by letustoinc

    $131.95Observed at 9:10 PM
    Visit eBay
  • Affiliates Feed USNew

    In stock

    $132.00Observed Nov 8, 2026, 8:17 AM
    Visit Affiliates Feed US
  • SugarNew

    In stock

    $107.00+ $33.00 shippingObserved at 2:19 AM
    Visit Sugar
  • SVD-sivasdescalzoNew

    In stock

    $140.00Observed Nov 8, 2026, 8:17 AM
    Visit SVD-sivasdescalzo
  • Slam JamNew

    In stock

    $143.00Observed at 9:10 PM
    Visit Slam Jam
  • FootshopNew

    In stock

    $84.14+ $65.00 shippingObserved at 2:19 AM
    Visit Footshop
  • farfetch.comNew

    In stock

    $151.00Observed at 9:10 PM
    Visit farfetch.com
  • BSTNNew

    In stock

    $153.99Free shippingObserved at 2:19 AM
    Visit BSTN
  • Slam JamNew

    In stock

    $132.00+ $22.00 shippingObserved at 2:19 AM
    Visit Slam Jam
  • End.New

    In stock

    $145.00+ $9.99 shippingObserved at 2:19 AM
    Visit End.
  • BalardiNew

    In stock

    $164.00+ $19.00 shippingObserved at 2:19 AM
    Visit Balardi
  • AntonioliNew

    In stock

    $175.00+ $35.00 shippingObserved at 2:19 AM
    Visit Antonioli
  • Shoe GalleryNew

    Availability unknown

    $59.99Observed Nov 6, 2026, 8:57 AM
    Visit Shoe Gallery
  • SNIPES USANew

    Availability unknown

    $59.99Observed Nov 1, 2026, 1:53 AM
    Visit SNIPES USA
  • Todd SnyderNew

    Availability unknown

    $79.00Observed Nov 6, 2026, 6:18 AM
    Visit Todd Snyder
  • CuoieriashopNew

    Availability unknown

    $89.00Observed Oct 31, 2026, 10:37 AM
    Visit Cuoieriashop
  • Noirfonce USANew

    Availability unknown

    $99.99Observed Oct 31, 2026, 10:37 AM
    Visit Noirfonce USA
  • RunUnitedNew

    Availability unknown

    $109.99Observed Oct 31, 2026, 1:42 PM
    Visit RunUnited
  • NordstromNew

    Availability unknown

    $119.99Observed Nov 8, 2026, 4:48 AM
    Visit Nordstrom
  • AnthropologieNew

    Availability unknown

    $120.00Observed Nov 8, 2026, 4:48 AM
    Visit Anthropologie
  • Shoe PalaceNew

    Availability unknown

    $120.00Observed Nov 6, 2026, 4:03 AM
    Visit Shoe Palace
  • Dover Street MarketNew

    Availability unknown

    $120.00Observed Nov 3, 2026, 8:00 AM
    Visit Dover Street Market
  • grifo210New

    Availability unknown

    $147.00Observed Oct 31, 2026, 2:49 PM
    Visit grifo210
  • MonikerNew

    Availability unknown

    $195.36Observed Oct 31, 2026, 2:49 PM
    Visit Moniker
  • SneakersnstuffNew

    Out of stock

    $84.00+ $5.00 shippingObserved at 2:19 AM
    Visit Sneakersnstuff
  • heel boy USNew

    Out of stock

    $104.00Observed Nov 8, 2026, 8:17 AM
    Visit heel boy US

Store links may earn us a commission. Some prices via Klarna.

Price history and every store's price →

About it

The New Balance 204L is a lightweight lifestyle sneaker designed for everyday comfort and versatile style. Its streamlined upper combines breathable materials with supportive overlays for a secure fit, while the cushioned midsole delivers soft, responsive comfort throughout the day. Finished with a durable rubber outsole, it provides reliable traction for casual wear and daily activities.

From ShopSimon

  • Multi-piece upper with embossed overlays for texture and standout style
  • Low-profile design for a sleek, versatile look
  • Arced overlay lines create a distinctive retro-meets-modern shape
  • Runner-inspired upper paired with a slim midsole for everyday comfort
  • Premium suede overlays and breathable mesh give a refined finish
  • Designed for casual everyday wear with jeans, sweats and laid-back looks
Sizes
US 6, US 6.5, US 7, US 7.5, US 8, US 8.5, US 9, US 9.5, US 10
Materials
Premium suede overlays with breathable mesh
Fit
Low-profile, slim silhouette
Sizing
Early customer feedback highlights a comfortable feel that works well for all-day casual wear
Shipping
Usually ships within 1-2 business days

What buyers say

Buyers like
  • Comfortable feel for all-day casual wear
  • Easy to style with jeans, sweats and laid-back looks
  • Retro-meets-modern look

Specs

Width
Width Medium, Width Wide
Department
Men's, Women's, Unisex
Material
Faux Leather, Genuine Leather, Genuine Suede, Mesh, Rubber
Color
Truffle Salt With Fast Track (U204l8wr) Out Of Stock
Athletic Style
Running
Closure Style
Lace-up
Style
Casual
For Athletics
Yes
Season
Spring, Summer, Winter
Support Type
Cushioning, Stability

About the New Balance 204L

The New Balance 204L is a low-profile lifestyle sneaker with a runner-inspired upper, suede and mesh overlays, and a slim EVA midsole. It is built for everyday casual wear rather than serious running, with a reinforced toe and a 70s-influenced rubber tread. Against New Balance's classic 574 it is sleeker and lighter, with less underfoot cushioning, and buyers rate it well for comfort and easy styling.

Best forEveryday casual wear with jeans or sweatsShoppers who want a retro runner lookWide-foot buyers (medium and wide widths offered)Unisex wear across men's and women's sizes
Pros
  • Suede and mesh upper gives a refined retro look
  • Cushioned EVA midsole for all-day comfort
  • Reinforced toe and rubber outsole add durability
  • Available in medium and wide widths
  • Breathable mesh keeps the foot cool
  • Multi-piece upper with embossed overlays and arced lines adds texture
Cons

More deals like this

  • All New Balance deals and products
  • All Finish Line deals and prices
  • All Anthropologie deals and prices
  • All ASOS deals and prices
  • Early Black Friday Shoe Deals 2026

Price facts

  • This deal was $40.00 at Finish Line on Nov 9.
  • Lowest price today: $40.00 at Finish Line (checked Nov 9, 2026).
  • It's down $10.00 from $50.00 a week ago.
  • Checked at 58 stores.

Ask our agent about this deal

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

  • Slim midsole offers less cushioning than a true running shoe
  • Not APMA-approved, so not a podiatrist-endorsed option
  • Some colorways go out of stock
  • Tread pattern is retro-styled, not built for trails

What reviewers say

  • 4.5 / 52,800 ratings

Rated 4.3 out of 5 from about 1,100 ratings. Buyers mostly call the 204L comfortable for all-day casual wear and easy to style with jeans and sweats, and they like the retro-meets-modern shape.

What people mention
  • ComfortPraisedBuyers say the cushioned midsole feels comfortable through a full day of casual wear.
  • StylePraisedOwners like the retro-meets-modern shape and find it easy to pair with jeans and sweats.
  • MaterialsPraisedSuede overlays and breathable mesh are described as a refined finish.
  • CushioningMixedThe slim midsole draws mixed views, with some wanting more underfoot softness.
  • AvailabilityCriticisedSome shoppers complain that certain colorways, like Truffle Salt, go out of stock.

Questions and answers

Is the New Balance 204L good for running?
It is styled like a running shoe but built as a lifestyle sneaker. The slim EVA midsole and rubber tread suit walking and casual wear, not regular training.
Does the 204L come in wide widths?
Yes. It is offered in medium and wide widths, in men's, women's and unisex sizing.
How does the 204L fit?
It is a lace-up low-profile shoe with a reinforced toe and supportive overlays. Most buyers take their usual New Balance size, though wide-footed wearers should choose the wide width.
What is the upper made of?
The upper mixes suede and mesh with embossed overlays and perforated detailing, set on a rubber outsole.
Is the 204L APMA-approved?
No. It has arch support, but it does not carry the APMA Seal of Acceptance.
How does the 204L compare with the New Balance 574?
The 204L has a slimmer, lower profile and a lighter feel, while the 574 is chunkier with more underfoot cushioning. The 204L leans more retro-runner in styling; the 574 is the more padded everyday option.

More from New Balance

  • N
    New Balance Numeric 440 V2
    New Balance Numeric 440 V2
  • N
    New Balance 2000 Women's Shoes
    New Balance 2000 Women's Shoes
  • N
    New Balance 996
    New Balance 996
  • N
    New Balance 1080v15
    New Balance 1080v15
  • N
    New Balance Men’s 993 Running Shoes
    New Balance Men’s 993 Running Shoes
  • N
    New Balance 997R Men's Sneaker
    New Balance 997R Men's Sneaker
  • N
    New Balance Fresh Foam X 1440 Shoes
    New Balance Fresh Foam X 1440 Shoes
  • N
    New Balance 327 Women's Sneaker
    New Balance 327 Women's Sneaker

More running shoes

  • A
    adidas Switch FWD Running Shoes
    adidas Switch FWD Running Shoes
  • S
    Salomon ACS PRO
    Salomon ACS PRO
  • A
    adidas Supernova Rise 3 Adaptive Running Shoes
    adidas Supernova Rise 3 Adaptive Running Shoes
  • O
    On Cloudsurfer 2
    On Cloudsurfer 2
  • H
    HOKA Clifton 9 GTX
    HOKA Clifton 9 GTX
  • A
    Adidas Adios Pro 4
    Adidas Adios Pro 4
  • B
    Brooks Glycerin Max 2
    Brooks Glycerin Max 2
  • X
    Xtep 260X 2.0
    Xtep 260X 2.0