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This hour's deals
Sony
Sony Bravia Projector 7 4K HDR Laser Home Theater Projector
−30%
Tech · ProjectorScreen.com

Sony 4K laser projector for a real home theater

Sony Bravia Projector 7 4K HDR Laser Home Theater Projector

Deal score 4.5 · Good deal
$6,998.00$9,999.00 ProjectorScreen.com's regular price

You save $3,001.00 at ProjectorScreen.com

Deal.ai's agents found this deal on November 9. The store may have changed its price since.

Why it's a great deal

  • Elsewhere right now: B&H Photo-Video-Audio $6,998.00, Crutchfield $6,998.00, Abt Electronics & Appliances $6,998.00, and 5 more (typical $6,998.00 across 8 stores)
  • ProjectorScreen.com lists its regular price at $9,999.00: 30% off by its own figures
Visit ProjectorScreen.com

Every store we checked

  • ProjectorScreen.comNew

    In stock

    $6,998.00Observed at 2:03 PM
    Visit ProjectorScreen.com
  • Audio AdviceNew

    In stock

    $6,998.00Observed at 2:03 PM
    Visit Audio Advice
  • B&H Photo-Video-AudioNew

    In stock

    $6,998.00Observed at 2:03 PM
    Visit B&H Photo-Video-Audio
  • CrutchfieldNew

    In stock

    $6,998.00Observed at 2:03 PM
    Visit Crutchfield
  • DatavisionNew

    In stock

    $6,998.00Observed at 2:03 PM
    Visit Datavision
  • Abt Electronics & AppliancesNew

    In stock

    $6,998.00Observed at 2:03 PM
    Visit Abt Electronics & Appliances
  • Best BuyNew

    In stock

    $6,999.99Observed at 2:03 PM
    Visit Best Buy
  • Enervee NYNew

    In stock

    $6,999.99Observed at 2:03 PM
    Visit Enervee NY
  • SONYNew

    In stock

    $7,999.99Free shippingObserved at 2:03 PM
    Visit SONY
  • PC Richard & SonNew

    In stock

    $7,999.99Observed at 2:03 PM
    Visit PC Richard & Son
  • AudioVideoNationNew

    In stock

    $9,795.00Observed at 2:03 PM
    Visit AudioVideoNation
  • AVI-SPLNew

    In stock

    $9,998.00Observed at 2:03 PM
    Visit AVI-SPL
  • Voomi SupplyNew

    In stock

    $23,992.78Observed at 2:03 PM
    Visit Voomi Supply
  • eBayOpen box

    Availability unknownSold by bid$buy (99.6% positive, 39,900 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $6,099.99+ $150.00 shippingVerified
    Visit eBay
  • eBayNew

    Availability unknownSold by jamesparth (100% positive, 507 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $6,499.00Free shippingVerified
    Visit eBay
  • ListenUpNew

    Availability unknown

    $6,998.00Observed Nov 3, 2026, 4:37 AM
    Visit ListenUp
  • SonyNew

    Availability unknown

    $6,999.99Observed Nov 6, 2026, 11:02 PM
    Visit Sony
  • Electronics ExpoNew

    Availability unknown

    $7,998.00Observed at 4:23 AM
    Visit Electronics Expo
  • eBayRefurbished

    Availability unknownSold by ave_electronics (100% positive, 20,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $8,499.99Free shippingVerified
    Visit eBay
  • G&G TechnologiesNew

    Availability unknown

    $9,999.99Observed Nov 1, 2026, 4:31 PM
    Visit G&G Technologies
  • WalmartNew

    Out of stockSold by Audio AdviceReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $7,998.00Free shippingVerified
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

Price history and every store's price →

Reading ProjectorScreen.com’s product page for the details…

About it

Bring cinematic true 4K HDR entertainment home with a native 4K laser projector delivering up to 2,200 lumens of brightness and long-lasting performance up to 20,000 hours. Advanced video processing enhances contrast, sharpness, and motion for crystal-clear images, while dynamic tone mapping optimizes every frame for rich highlights and deep blacks. Wide dynamic range optics reproduce up to 95% of the DCI-P3 color gamut, revealing natural, vibrant colors with smooth gradation. Flexible aspect ratio scaling, quiet operation, and easy installation make it ideal for movies, sports, and gaming, including smooth 4K high-frame-rate play with low latency.

Specs

Display Type
LCoS
Native Resolution
4096 x 2160
Connectivity
HDMI, USB, Ethernet
Color
Black, White
Brightness
2,200 lumen
Screen Resolution
3840x2160 (4K Ultra HD)Source
Actual Color
BlackSource

About the Sony Bravia Projector 7 4K HDR Laser Home Theater Projector

The Sony Bravia Projector 7 is a 4K HDR laser home theater projector built around Sony's native 4K SXRD (LCoS) panels at 4096 x 2160, rated at 2,200 lumens. It is aimed at dedicated dark-room theaters and media rooms where native 4K sharpness and a long-life laser light source matter more than raw brightness. It sits near the top of its class on resolution and processing, and its rivals at similar brightness are mostly cheaper DLP and LCD models that rely on pixel shifting.

Best forDedicated dark-room home theatersNative 4K movie and streaming fansBuyers who want a laser light source with no lamp swapsMedia rooms with controlled lighting
Pros
  • Native 4K resolution (4096 x 2160) from three LCoS panels, with no pixel shifting
  • Laser light source rated for roughly 20,000 hours, so no lamp replacement
  • 2,200 lumens suits screens up to about 120 inches in a dark room
  • Sony's X1 Ultimate processor and full HDR support, including HDR10 and HLG
  • Motorized lens with wide lens shift for flexible placement

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Price facts

  • This deal was $6,998.00 at ProjectorScreen.com on Nov 9.
  • Lowest price today: $6,499.00 at eBay (checked Nov 9, 2026).
  • It's down $499.00 from $6,998.00 a week ago.
  • Checked at 19 stores.

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  • Covers up to 95% of the DCI-P3 color gamut with smooth gradation
  • Low-latency 4K high-frame-rate mode for gaming
  • Cons
    • 2,200 lumens is modest for a bright living room or a very large screen
    • Native 4K LCoS is expensive next to DLP and LCD rivals at this brightness
    • Large, heavy chassis needs a solid ceiling mount or shelf
    • No built-in streaming apps; you need an external player or stick

    What reviewers say

    • 3.1 / 561 ratings

    Owners of Sony's native 4K laser projectors praise the sharpness, color and black levels in dark rooms. The common complaints are price and the limited brightness for rooms with ambient light.

    What people mention
    • Picture sharpnessPraisedOwners say native 4K panels give visibly finer detail than pixel-shifting projectors.
    • BrightnessMixed2,200 lumens is fine on a 100- to 120-inch screen in a dark room but dim with lights on.
    • Black levelsPraisedReviewers rate the contrast and dark-scene performance highly for a laser projector.
    • PriceCriticisedBuyers note it costs far more than DLP and LCD 4K projectors with similar brightness.
    • Size and mountingCriticisedThe large, heavy body makes ceiling mounting a two-person job.
    • Color accuracyPraisedReviewers say the wide-gamut optics deliver natural, vibrant color with smooth gradation.
    • GamingPraisedOwners report smooth 4K high-frame-rate play with low input lag.

    Questions and answers

    Is the Bravia Projector 7 worth it over a cheaper 4K DLP projector?
    If you have a dark, dedicated room and want native 4K sharpness, deep blacks and a laser that never needs a lamp, yes. In a brighter room or on a tight budget, a cheaper DLP model with more lumens may serve you better.
    How big a screen can it light?
    At 2,200 lumens it is best on screens around 100 to 120 inches in a dark room. Larger screens or rooms with ambient light will look dim.
    Does it need a lamp replacement?
    No. It uses a laser light source rated for roughly 20,000 hours, which at a few hours a night lasts many years.
    Does it have built-in streaming apps?
    No. It is a display only, so you connect a streaming stick, console or AV receiver over HDMI.
    What is in the box?
    The projector, a power cord and a remote. It does not include a mount or HDMI cable, so budget for both.
    Is it good for gaming?
    Yes. It supports 4K high-frame-rate input with low latency, so consoles and PCs run smoothly on it.
    What inputs does it have?
    It has HDMI, USB and Ethernet ports, so you can feed it from a player, console or receiver and wire it to a network.
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