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New Balance
New Balance Kids' 740 Shoes
−55%
Shoes · ShopSimon

School shoes the kids will actually wear

New Balance Kids' 740 Shoes

New Balance 740s for playground sprints and back-to-school mornings, loved by thousands of reviewers.

Deal score 6.1 · Great deal
$33.75$75.00 ShopSimon's regular price

You save $41.25 at ShopSimon

Checking it's still available…

Why it's a great deal

  • Elsewhere right now: Foot Locker $33.75, Zappos.com $44.99, DICK'S Sporting Goods $54.99, and 3 more (typical $55.00 across 6 stores)
  • ShopSimon lists its regular price at $75.00: 55% off by its own figures
  • Rated 4.7 out of 5 by 1,500 buyers
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Every store we checked

  • ShopSimonNew

    In stock

    $33.75Observed at 11:58 AM
    Visit store
  • Zappos.comNew

    In stock

    $37.49Observed at 12:17 PM
    Visit store
  • DICK'S Sporting GoodsNew

    In stock

    $47.97Observed at 12:17 PM
    Visit store
  • New BalanceNew

    In stock

    $84.99Observed at 1:27 PM
    Visit store
  • NordstromNew

    In stock

    $84.99Observed at 1:27 PM
    Visit store
  • JourneysNew

    Availability unknown

    $59.98Observed at 12:17 PM
    Visit store
  • ShopWSSNew

    Availability unknown

    $69.98Observed at 12:17 PM
    Visit store
  • Macy'sNew

    Availability unknown

    $75.00Observed at 11:58 AM
    Visit store
Price history and every store's price →

From Foot Locker

  • Breathable mesh upper
  • Segmented midsole for a soft feel
  • Sleek profile inspired by early 2000s running styles
  • Dual-tone mesh with striking overlays
  • Retro charm with modern comfort
  • Designed for toddlers
Sizes
2.0, 3.0, 4.0, 5.0, 6.0, 7.0, 8.0, 9.0, 10.0
Materials
Mesh upper
Fit
Toddler sizing
Returns
45-day returns and exchanges
Shipping
Free standard shipping for FLX Rewards members

Specs

Width
Width Medium, Width Wide
Department
Boys', Girls', Kids', Toddler
Material
Genuine Leather, Mesh, Rubber
Fashion Sneaker
Yes
Closure Style
Lace-up
Style
Casual
Type
Sneakers
Support Type
Cushioning
Outsole Material
Rubber Outsole
Color
Dark Night

About the New Balance Kids' 740 Shoes

The New Balance Kids' 740 is a retro running-style sneaker for toddlers through big kids, built with a breathable mesh and leather upper, a soft segmented midsole and a rubber outsole. It comes in 19 colors and two widths, with reflective details and a lace-up closure. The best new price is $37.49 at Zappos.com as of November 3, 2026, above the recent low of $25.99 seen on October 31, 2026 and above the $33.75 high on November 2, 2026.

Best forParents wanting a cushioned everyday sneaker for toddlers and kidsKids who want a 2000s-style running lookFamilies needing wide-width optionsSpring-through-winter casual wear
Pros
  • Breathable mesh upper with leather overlays
  • Soft segmented midsole for cushioning
  • Rubber outsole for grip
  • Reflective details for low light
  • 19 color options and medium or wide widths
Cons

More deals like this

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Lace-up closure is awkward for toddlers
  • Price is above its recent daily range
  • Sizing runs in UK sizes, so check conversion
  • Not a true performance running shoe
  • What reviewers say

    • 4.7 / 51,500 ratings

    Rated 4.8 out of 5 from 160 ratings, owners largely report satisfied kids and parents. Complaints are limited and mostly about fit and laces.

    Pros
    • Comfortable for all-day wear
    • Durable enough for active kids
    • Stylish retro look kids like
    • Good width options
    Cons
    • Laces come untied easily
    • Sizing can run small for some

    Questions and answers

    Is the New Balance 740 good for toddlers?
    It is sold in toddler sizes and Foot Locker lists it as designed for toddlers. The lace-up closure means younger kids may need help putting them on.
    How does the 740 compare with the New Balance 574?
    The 740 has a sleeker early-2000s running profile and a segmented midsole for a softer feel. The 574 is a chunkier classic casual silhouette.
    What sizes does it come in?
    The size range is UK 3.5 to 10.5, covering toddler through big kid. It is available in medium and wide widths.
    Is $37.49 a good price?
    It is above the recent daily low of $25.99 on October 31, 2026 and above the $33.75 high on November 2, 2026. Waiting for a drop toward the low end would save money.
    What is in the box?
    One pair of shoes. No extra laces or accessories are included.
    Are they good for running?
    They are styled as running shoes with cushioning, but they are casual sneakers. For regular sport, a dedicated kids' running shoe is a better fit.
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