Is $77.99 a good price for the 6x9 nuLOOM Ashli jute rug?

Yes. That is low for a 6 ft by 9 ft handwoven jute rug; comparable solid jute rugs usually run higher. It is the best new price among the 6 stores listing it as of November 6, 2026.

Does this rug need a rug pad?

It has no backing, so a pad is recommended to stop sliding and add cushioning. A thin pad also protects hardwood floors from the coarse jute.

Can it be used on both sides?

Yes. The solid flatweave has no backing, so you can flip it to even out wear. Both faces look the same.

How do you clean a jute rug?

Spot clean with mild detergent and water, then blot dry. Vacuum on a low setting without a beater bar, and keep it out of damp rooms since jute absorbs moisture.

Is it soft enough for a living room?

It is firm and coarse, not plush. It works well under furniture and in high-traffic areas, but it is not a rug for lying on barefoot.

Expect some loose fibers at first. Shedding usually slows after a few weeks of vacuuming, but jute rugs can keep shedding lightly over time.

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This hour's deals

−46%

Home · JCPenney

Natural jute underfoot, texture on the floor

Name: nuLOOM Ashli Solid Jute Area Rug
Brand: nuLOOM
Rating: 4.2 (1300 reviews)

nuLOOM Ashli Solid Jute Area Rug

nuLOOM's Ashli solid jute rug, a durable natural-fiber layer for high-traffic rooms.

Deal score 4.6 · Good deal

$126.89$235.00 JCPenney's regular price

You save $108.11 at JCPenney

Deal.ai's agents found this deal on November 6. The store may have changed its price since.

Why it's a great deal

Elsewhere right now: Lowe's $77.99, Kohl's $181.99, Overstock $254.55, and 3 more (typical $267.13 across 6 stores)
JCPenney lists its regular price at $235.00: 46% off by its own figures
Rated 4.2 out of 5 by 1,300 buyers

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Every store we checked

JCPenneyNew
In stock
$126.89Observed at 8:17 AM
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Kohl'sNew
In stock
$181.99Observed at 8:17 AM
Visit store
Lowe'sNew
Availability unknown
$77.99Observed at 8:17 AM
Visit store
OverstockNew
Availability unknown
$254.55Observed at 8:17 AM
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ShopSimonNew
Availability unknown
$283.99Observed at 8:17 AM
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WalmartNew
Availability unknown
$309.99Observed at 8:17 AM
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Price history and every store's price →

Reading JCPenney’s product page for the details…

Specs

Material: 100% Jute
Placement: Indoor
Length: 108 in
Width: 6 ft
Shape: Rectangle
Style: Modern Rustic, Farmhouse
Pile Height: Flat Pile
Pile Type: Flatweave
Thickness: 0.25 in
Construction Method: Hand-Made, Handwoven

About the nuLOOM Ashli Solid Jute Area Rug

The nuLOOM Ashli is a handwoven 100% jute rug in a flat, solid weave, 6 ft by 9 ft, with a 0.25 in flat pile and no backing. It suits high-traffic rooms and a modern rustic or farmhouse look, and it is reversible in practice since both faces are plain jute. The best new price is $77.99 at Lowe's as of November 6, 2026, with 6 stores listing it new; that is a low price for a 6x9 handwoven jute rug, so it sits near the bottom of its recent range.

Best forLiving rooms and dining rooms with heavy foot trafficFarmhouse, coastal and modern rustic interiorsShoppers who want a natural-fiber rug under $100Layered looks over hardwood or tile

Pros

100% jute with a handwoven, flat 0.25 in pile
6 ft by 9 ft size covers a seating or dining area
No backing, so it can be flipped and used on both sides
Natural tan color hides crumbs and everyday dirt
$77.99 at Lowe's as of November 6, 2026 is low for the size

Cons

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