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This hour's deals
Sony
Sony BRAVIA 7 II
−50%
Tech · World Wide Stereo

Sony BRAVIA 7 II

Deal score 9.1 · Unreal
$1,298.00$2,600.00 World Wide Stereo's regular price

You save $1,302.00 at World Wide Stereo

Deal.ai's agents found this deal on November 5. The store may have changed its price since.

Why it's a great deal

  • Elsewhere right now: Best Buy $1,599.99, Sony $1,599.99, NFM $1,599.99 (typical $1,599.99 across 3 stores)
  • World Wide Stereo lists its regular price at $2,600.00: 50% off by its own figures
  • Rated 4.6 out of 5 by 403 buyers
Visit World Wide Stereo

Every store we checked

  • World Wide StereoNew

    In stock

    $1,298.00Free shippingObserved at 7:33 PM
    Visit store
  • ShopSimonNew

    In stock

    $1,298.00Observed at 2:32 AM
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  • Abt Electronics & AppliancesNew

    In stock

    $1,298.00Free shippingObserved at 7:33 PM
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  • B&H Photo-Video-AudioNew

    In stock

    $1,298.00Free shippingObserved at 7:33 PM
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  • SonyNew

    In stock

    $1,299.99Free shippingObserved at 7:33 PM
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  • Best BuyNew

    In stock

    $1,299.99Free shippingObserved at 7:33 PM
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  • CrutchfieldNew

    In stock

    $1,299.99Free shippingObserved at 7:33 PM
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Price history and every store's price →

About it

Vibrant Color and Brilliant Detail with Sony BRAVIA 7 II Experience the future of home entertainment with the Sony BRAVIA 7 II True RGB 4K HDR Google TV. Powered by Sony's innovative True RGB technology, this television uses independently controlled red, green, and blue LEDs to create a stunningly broad color spectrum with remarkable brightness. The result is lifelike colors and dazzling visuals from every angle, thanks to X-Wide Angle—so every seat in the house is the best seat. Elevated Viewing with Real-Time Processing Enjoy every scene in breathtaking clarity and depth with the XR Processor™ and AI scene recognition. Whether watching live sports, blockbuster movies, or older classics, the XR Clear Image™ restores lost details and reduces noise, making even lower-resolution content look spectacular. XR Contrast Booster deepens blacks and intensifies highlights, while XR Motion Clarity™ keeps fast-paced action buttery smooth and blur-free. Studio Calibrated picture modes ensure you see every frame just as the creators intended. Immersive Sound, Smart Controls, and Seamless Streaming Step into a cinematic audio experience with Acoustic Multi-Audio+™ and 3D Surround Upscaling. Voice Zoom 3™ uses AI to make dialogue crisp and clear. The BRAVIA 7 II is packed with support for Dolby Vision®, Dolby Atmos®, IMAX® Enhanced, and DTS:X® for true home theater quality. With Gemini on Google TV™, you can search, stream, and discover your favorite content quickly, plus enjoy built-in Google Cast™ and Apple AirPlay® 2. Gamers benefit from HDMI 2.1, 4K/120, VRR, ALLM, and features optimized for PlayStation® consoles. Rounded out with a sleek Mirage Stand, integrated cable management, and an inclusive remote, the Sony BRAVIA 7 II delivers brilliance, accessibility, and style.

From Abt Electronics & Appliances

  • 65-inch 4K LED smart TV with True RGB backlight using independently controlled red, green and blue LEDs
  • 120Hz refresh rate with XR Motion Clarity for smooth, blur-free action
  • XR Processor with AI scene recognition optimizes color, contrast and clarity in real time
  • Google TV with hands-free Gemini voice search and recommendations
  • HDR10, HLG and Dolby Vision support with Auto HDR Tone Mapping
  • Dolby Atmos and DTS:X with Acoustic Multi-Audio+ and 3D Surround Upscaling
Sizes
50", 55", 65", 75", 85", 98"
Shipping
Free shipping; this item ships within one business day, estimated delivery Nov 10th - Nov 13th to Ashburn, VA
Packs
Bundle #1 up to 31% off; Bundle #2 up to 27% off
In the box
Voice Remote Control RMF-TX840U, AC Power Cord, Operating Instructions: EN/FR/ES Quick Setup Guide / Supplement CUE (GA): EN/FR/ES, Table Top Stand: Separate (Assembly required)

Specs

Resolution
3840 x 2160
CEC Enabled
Yes
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support
Google Assistant, Amazon Alexa, Siri
HDR
Yes
Refresh Rate
120 Hz

About the Sony BRAVIA 7 II

The Sony BRAVIA 7 II is a 4K LED smart TV with a True RGB backlight that drives red, green and blue LEDs separately for a wide color range and high brightness. It runs Google TV with Gemini voice search, supports Dolby Vision, HDR10 and HLG, and handles 120 Hz gaming with VRR. The 50-inch version has a 3840 x 2160 panel, four HDMI ports and a voice remote. The best new price is $1,298 at Abt Electronics & Appliances as of November 6, 2026, well above the $899 low seen on November 2 and below the $1,598 high on October 29.

Best forMovie and streaming fans who want strong color and contrastSports viewers who want smooth 120 Hz motionGamers with a PS5 or Xbox using VRR and 4K 120 HzBright rooms where anti-glare and wide viewing angles matter
Pros
  • True RGB backlight gives wide color and high brightness
  • Dolby Vision, HDR10 and HLG support with Auto HDR Tone Mapping
  • 120 Hz panel with XR Motion Clarity and VRR for gaming
  • Google TV with Gemini voice search and hands-free control
  • Four HDMI ports plus Ethernet, optical audio and Bluetooth

More deals like this

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Compare the Sony BRAVIA 7 II

  • Sony BRAVIA 7 II vs Hisense Class U6 MiniLED QLED UHD 4K HDR Glare-Free Smart Fire TV with Alexa+
  • Samsung S90H 4K OLED Vision AI Smart TV vs Sony BRAVIA 7 II
  • LG C5 vs Sony BRAVIA 7 II

Ask our agent about this deal

It checks today's price at every store, compares the alternatives and answers in about a minute.

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  • Acoustic Multi-Audio+ with Dolby Atmos and DTS:X
  • Cons
    • Price swings widely: $899 to $1,598 in about a week
    • 50-inch size is small for the price class
    • Table-top stand must be assembled separately
    • LED panel, not mini-LED or OLED, so black levels trail those sets
    • 89° viewing angle spec is narrower than the X-Wide Angle claim suggests

    What reviewers say

    • 4.6 / 5403 ratings

    Rated 4.6 out of 5 from 379 ratings, the BRAVIA 7 II is well received for its color, brightness and motion handling. Buyers like the Google TV interface and the gaming features. Some question the value at full price and note the stand assembly.

    What people mention
    • Picture colorPraisedOwners say the True RGB backlight produces vivid, lifelike color across a wide range.
    • BrightnessPraisedReviewers report strong brightness that holds up in bright rooms.
    • MotionPraisedThe 120 Hz panel and XR Motion Clarity keep fast action smooth.
    • Black levelsCriticisedCritics say dark scenes lack the depth of OLED and mini-LED rivals.
    • SetupMixedGoogle TV setup is quick, but the table-top stand has to be assembled separately.
    Reviews
    • Best OLED TVs - Product Finder | Tom's Guide - CategoriesSearchtomsguide.com

    Questions and answers

    Is the Sony BRAVIA 7 II worth it?
    It is a strong pick for bright rooms and mixed streaming, sports and gaming use. At $1,298 it costs more than its recent $899 low, so timing matters.
    What is the difference between the BRAVIA 7 II and the original BRAVIA 7?
    The II adds the True RGB backlight and Gemini on Google TV. Picture processing still comes from the XR Processor.
    Does it support 4K 120 Hz and VRR for gaming?
    Yes. The panel is 120 Hz with VRR support, and there are four HDMI ports. Check that your console and cable support 4K 120 Hz.
    What is in the box?
    The TV, voice remote RMF-TX840U, AC power cord, quick setup guide and a separate table-top stand that needs assembly.
    What is the lowest price seen recently?
    The lowest daily price since October 29, 2026 was $899 on November 2. The highest was $1,598 on October 29.
    Does it support Dolby Vision and Dolby Atmos?
    Yes. It handles Dolby Vision, HDR10 and HLG, and its speakers support Dolby Atmos and DTS:X.

    Buying guides that pick the Sony BRAVIA 7 II

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