Side-ruched midi that flatters and forgives

Questions and answers

Is $36.99 a good price for this dress?

Yes. At $36.99 at Bluefly as of November 7, 2026, it is the lowest of the six stores listing it new, well below typical Kenneth Cole dress pricing.

What body shapes does the side ruching suit?

Ruching draws the eye diagonally and adds fabric across the waist, which flatters apple and rectangle shapes and softens the midsection. Hourglass figures get definition without a belt.

Can I wear it to an office?

Yes. The midi length and simple neckline read professional; add a blazer or cardigan over the sleeveless cut and closed-toe shoes.

How should I size it?

It is a fitted sheath with stretch, so most shoppers take their usual size; size up if you are between sizes or want a looser drape through the hips.

What is the best time to buy it?

End-of-season clearance and flash sales at discount sites like Bluefly tend to hit the lowest prices; the current $36.99 is already near the bottom of its range.