Is the Bulova 98L274 worth it at $149?

At $149 it is near the bottom of its recent price range, so it is a fair buy if you want a crystal-accented dress watch. You are paying for looks and the Bulova name, not for a high-end movement.

Can I swim or shower with this watch?

No. It is rated to 30 meters, which covers splashes and rain but not swimming, showering, or diving.

What size is the case and will it fit a small wrist?

The case is 32 mm wide, which is on the smaller side and suits slim wrists. The steel bracelet usually needs links removed to fit, so budget for a jeweler's sizing.

Does it need a battery or winding?

It uses a quartz movement powered by a battery, so there is no winding. Expect a battery change every couple of years.

What comes in the box?

Typically the watch, its bracelet, and Bulova's paperwork and warranty card. A gift box is standard, but confirm with the seller if packaging matters to you.

Prices on this model move with store sales and clearance. The $149 at Poshmark as of November 3, 2026 is already low against its recent range, so watch for holiday and end-of-season markdowns rather than waiting for a big drop.

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Bulova Women's Crystal Accent Watch 98L274

−60%

Clothes · JCPenney

A crystal-accent watch for the sparkle lover

Name: Bulova Women's Crystal Accent Watch 98L274
Brand: Bulova
Rating: 4.4 (8 reviews)

Bulova Women's Crystal Accent Watch 98L274

Bulova's women's crystal accent watch, a dressy everyday piece for someone who likes a bit of shine on the wrist.

Deal score 7.2 · Great deal

$158.00$395.00 JCPenney's regular price

You save $237.00 at JCPenney

Deal.ai's agents found this deal on November 5. The store may have changed its price since.

Why it's a great deal

JCPenney lists its regular price at $395.00: 60% off by its own figures

Visit JCPenney

Every store we checked

JCPenneyNew
In stock
$158.00Observed at 1:28 AM
Visit store
Kay OutletNew
In stock
$225.00Observed at 1:28 AM
Visit store
Zales OutletNew
In stock
$237.00Observed at 1:28 AM
Visit store

Price history and every store's price →

Reading JCPenney’s product page for the details…

Specs

Water Resistance: 30 meters
Waterproof: Yes (30 METERS)
Display Type: Analogue
Case Material: Stainless steel
Band Material: Stainless Steel
Case Shape: Round
Width: 32.00 MM (envelope)
Watch Style: Analog
Wrist Watch Style: Dress
Watch Movement: Quartz

About the Bulova Women's Crystal Accent Watch 98L274

The Bulova 98L274 is a women's dress watch with a 32 mm stainless steel case, a stainless steel bracelet, and crystal accents on the dial or bezel. It runs on a quartz movement with a battery and a fold-over clasp. Water resistance is 30 meters, which handles splashes but not swimming. At $149 at Poshmark as of November 3, 2026, it sits at the low end of its recent range, with five stores listing it new.

Best forShoppers who want a dressy watch with sparkle for evenings and formal eventsBuyers who prefer a metal bracelet over leather strapsAnyone wanting a low-maintenance quartz watch with no winding

Pros

Crystal accents add shine without a high jewelry price
Stainless steel case and bracelet hold up to daily wear
Quartz movement keeps time with no winding or charging
32 mm case suits smaller wrists
Fold-over clasp stays secure and is easy to put on

Cons

More deals like this

More from Bulova

All Travel Tech Clothes Shoes Jewelry Home Beauty Outdoors Toys

This hour's deals

−60%

Clothes · JCPenney

A crystal-accent watch for the sparkle lover

Bulova Women's Crystal Accent Watch 98L274

Bulova's women's crystal accent watch, a dressy everyday piece for someone who likes a bit of shine on the wrist.

Deal score 7.2 · Great deal

$158.00$395.00 JCPenney's regular price

You save $237.00 at JCPenney

Deal.ai's agents found this deal on November 5. The store may have changed its price since.

Why it's a great deal

JCPenney lists its regular price at $395.00: 60% off by its own figures

Visit JCPenney

Every store we checked

JCPenneyNew
In stock
$158.00Observed at 1:28 AM
Visit store
Kay OutletNew
In stock
$225.00Observed at 1:28 AM
Visit store
Zales OutletNew
In stock
$237.00Observed at 1:28 AM
Visit store

Price history and every store's price →

Reading JCPenney’s product page for the details…

Specs

Water Resistance: 30 meters
Waterproof: Yes (30 METERS)
Display Type: Analogue
Case Material: Stainless steel
Band Material: Stainless Steel
Case Shape: Round
Width: 32.00 MM (envelope)
Watch Style: Analog
Wrist Watch Style: Dress
Watch Movement: Quartz

About the Bulova Women's Crystal Accent Watch 98L274

Best forShoppers who want a dressy watch with sparkle for evenings and formal eventsBuyers who prefer a metal bracelet over leather strapsAnyone wanting a low-maintenance quartz watch with no winding

Pros

Crystal accents add shine without a high jewelry price
Stainless steel case and bracelet hold up to daily wear
Quartz movement keeps time with no winding or charging
32 mm case suits smaller wrists
Fold-over clasp stays secure and is easy to put on

Cons

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What reviewers say

With 4.4 out of 5 from 8 ratings, owners are mostly positive. They like the sparkle and the dressy look for the price, and the size fits smaller wrists well.

Pros

Attractive crystal detailing that looks more expensive than it is
Comfortable 32 mm size for small wrists
Keeps good time with no fuss

Cons

Bracelet can feel heavy and needs sizing
Not suited to swimming or heavy water exposure

Questions and answers

Is the Bulova 98L274 worth it at $149?: At $149 it is near the bottom of its recent price range, so it is a fair buy if you want a crystal-accented dress watch. You are paying for looks and the Bulova name, not for a high-end movement.
Can I swim or shower with this watch?: No. It is rated to 30 meters, which covers splashes and rain but not swimming, showering, or diving.
What size is the case and will it fit a small wrist?: The case is 32 mm wide, which is on the smaller side and suits slim wrists. The steel bracelet usually needs links removed to fit, so budget for a jeweler's sizing.
Does it need a battery or winding?: It uses a quartz movement powered by a battery, so there is no winding. Expect a battery change every couple of years.
What comes in the box?: Typically the watch, its bracelet, and Bulova's paperwork and warranty card. A gift box is standard, but confirm with the seller if packaging matters to you.
When is it cheapest?: Prices on this model move with store sales and clearance. The $149 at Poshmark as of November 3, 2026 is already low against its recent range, so watch for holiday and end-of-season markdowns rather than waiting for a big drop.