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Tech · Walmart
Sony OLED — the picture that spoils other TVs
Sony BRAVIA XR8B OLED
Sony's BRAVIA XR8B OLED delivers deep blacks and cinematic colour for movie lovers and gamers alike.
Deal score 6.3 · Great deal
$1,749.99$2,499.99 Walmart's regular price
You save $750.00 at Walmart
Checking it's still available…
Why it's a great deal
- Elsewhere right now: Best Buy $2,499.99, BrandsMart USA $2,499.99 (typical $2,499.99 across 2 stores)
- Cheaper than all 2 other stores selling it right now
- Walmart lists its regular price at $2,499.99: 30% off by its own figures
- Rated 4.7 out of 5 by 777 buyers
- Consumer Reports found picture quality excellent, with natural flesh tones and deep blacks giving images great depth Consumer Reports
- Consumer Reports rated the 65-inch XR8B's picture quality excellent, with excellent color accuracy Consumer Reports
Every store we checked
- WalmartNew
In stock
$1,749.99Observed at 8:24 AM - B&H Photo-Video-AudioNew
In stock
$2,498.00Observed at 8:24 AM - Best BuyNew
In stock
$2,499.99Observed at 8:24 AM
From Walmart
- Advanced OLED display for exceptional picture quality with deep blacks and vibrant colors
- 4K HDR for lifelike clarity and an immersive viewing experience
- Integrated Google TV for seamless access to streaming apps and smart features
- Voice control for effortless navigation and interaction
- Large 77-inch screen, ideal for home theaters or living room entertainment
- Sleek, modern design that complements various living spaces
- Sizes
- 55 in, 65 in, 77 in
- Sizing
- Screen size options: 55 in, 65 in and 77 in.
- Care
- Clean exterior surfaces gently with a dry, clean cloth.
- Shipping
- Free shipping; arrives Nov 10. Ships in the manufacturer's original packaging, which may reveal the contents.
What buyers say
Buyers like
- Deep blacks and vibrant colors
- Google TV platform is smooth and easy to use
- Impressive sound, works well with a soundbar over HDMI ARC
- Superb quality and vision in a dark room setting
- Looks excellent with Blu-rays, DVDs and gaming
Buyers complain about
- Initial setup wasn't completely seamless; some QR codes didn't scan, requiring setup on the TV itself
Specs
- Network Functionality
- Smart TV, Streaming
- Supported Resolutions
- 4K
- Smart TV
- Yes
- HDMI Ports
- 4
- Internet Streaming Services
- Netflix, Sony Pictures Core
- Network Connectivity
- Ethernet, Wi-Fi
- Video Interface
- HDMI
- PC Interface
- HDMI
- CEC Enabled
- Yes
- Display Type
- OLED
About the Sony BRAVIA XR8B OLED
The Sony BRAVIA XR8B is a 4K OLED smart TV with a 120Hz panel, Google TV, and four HDMI ports. Its self-lit pixels give near-infinite contrast and wide viewing angles, and it supports HDR, VRR, and ATSC 3.0. The 77-inch version's best new price is $1,749.99 at Walmart as of November 7, 2026, with three stores listing it new.
Best forDark-room movie watchersPS5 and Xbox gamersHome theater setupsWide-seating living rooms
Pros
- OLED panel delivers pure blacks and vibrant color
- 120Hz refresh with VRR suits console gaming
- Google TV is smooth and easy to navigate
- Wide viewing angles hold up from almost any seat
- Four HDMI ports, including HDMI ARC for a soundbar
- ATSC 3.0 tuner for NextGen TV broadcasts
Cons
