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The LOMA is a retractable ballpoint pen with a red LED built into the barrel. Pressing the plunger at the top turns on the light; twisting the barrel extends the writing tip. It is a giveaway-style pen, so it suits bulk orders for events, bars and waiting staff rather than everyday note-taking. Against plain promotional pens it adds a light, but it offers no other writing advantage.
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The LOMA Light Up Pen is a promotional pen with a red LED light. The light is intense red.
A plunger at the top of the pen turns on the light. A simple twist of the barrel extends the writing tip.