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This is a novelty pen with a telescoping metal backscratcher built into the barrel. The scratcher extends to 16 inches to reach the middle of your back, then retracts to pen size for pocket or drawer storage. It is a giveaway-style item, not a serious writing instrument, so it suits offices, clinics and events looking for a low-cost branded gift. Rivals in the promotional pen space are plain pens or separate backscratchers; this combines both, but the pen refill and build are basic.
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The Scratch 'n Write Twilight is a pen with a built-in telescoping backscratcher. It comes in a neon finish and can be customized.
The scratcher extends to 16 inches to reach spots on the back or elsewhere. The metal extension pole retracts to about the size of a pen, so the product stays compact.