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The Viva Pen is a twist-action 2-in-1: a ballpoint pen on one end and a chisel-tip highlighter on the other, in a plastic and metal body. The highlighter color matches the pen finish, except black and white bodies, which carry a yellow highlighter. It suits people who want one pocket tool for notes and marking, and it is sold as a customizable item, so it is aimed at bulk buyers and giveaways rather than one-off shoppers. Against plain single-purpose highlighters it adds a pen but is bulkier, and it is not refillable like a dedicated pen.
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Lowest price we've seen: $1.07 on Nov 12 at IdeaStage Promotions. Tracked across 1 store since Nov 12.
The Viva Pen Highlighter is a dual-function writing tool that combines a pen and a highlighter. It can be customized. The listing is for 250 pieces.
It is made of plastic and metal and uses a twist action. The highlighter color matches the finish of the pen. Black and white finishes have yellow highlighters.