Is the LG NU85 good for dark rooms?

Not its strength. It is an LCD panel without Mini-LED local dimming, so blacks look gray in a dark room. It does better in bright rooms.

How does it compare with LG OLED TVs?

OLED gives deeper blacks and wider viewing angles. The NU85 is brighter for a lit room and simpler to own, but gives up contrast.

Does it upscale older content?

Yes. The α7 Gen9 processor uses AI Super Upscaling to bring lower-resolution video closer to 4K, though very low-bitrate streams stay soft.

What streaming apps does it have?

It runs webOS with major apps plus over 400 free LG channels and personalized recommendations.

Is a 98-inch TV hard to install?

Yes. At this size it needs a wide wall, a sturdy mount or stand, and usually two or more people to lift and position.

Where is the 98" 4K Nano UHD AI NU85 Series Smart TV cheapest?

At BrandsMart USA, for $1,399.99, as of our latest check.

LG

98" 4K Nano UHD AI NU85 Series Smart TV

Best price now

$1,399.99at BrandsMart USAChecked Nov 10

Prices are checked against each store and labelled with when.

Visit BrandsMart USA

LG

98" 4K Nano UHD AI NU85 Series Smart TV

Best price now

$1,399.99at BrandsMart USAChecked Nov 10

Prices are checked against each store and labelled with when.

Visit BrandsMart USA

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Price facts

Last seen at $1,399.99 at BrandsMart USA on Nov 10.

Our take on the 98" 4K Nano UHD AI NU85 Series Smart TV

The LG NU85 is a 4K NanoCell LCD TV in a 98-inch size, driven by LG's α7 AI Processor Gen9 with AI Super Upscaling and Nano Detail Enhancer. It runs webOS with over 400 free LG channels and personalized recommendations. It suits buyers who want a very large screen for a bright living room or media room and value streaming apps over top-tier contrast. Against Mini-LED and OLED rivals it gives up deep blacks and wide viewing angles, but it is simpler and cheaper than those technologies at this size.

Best forLarge living rooms and media roomsBright rooms with lots of ambient lightStreaming and sports fansBuyers wanting a huge screen without OLED or Mini-LED

Pros

Very large 98-inch 4K screen
α7 Gen9 processor with AI Super Upscaling
Nano Detail Enhancer sharpens textures and edges
webOS with 400+ free LG channels
Wide app support and personalized recommendations

Cons

LCD panel, so blacks are gray in dark scenes
Narrow viewing angles compared with OLED
No Mini-LED local dimming for strong HDR contrast
Upscaling can soften low-bitrate content

98" 4K Nano UHD AI NU85 Series Smart TV prices at every store

BrandsMart USANew
In stockReturn policy
$1,399.99Checked Nov 10
Visit BrandsMart USA

What reviewers say

Owners of LG's NanoCell UHD sets generally praise the sharp 4K picture, bright output and easy webOS interface. Criticism centers on black levels and viewing angles, which fall short of OLED and Mini-LED TVs.

What people mention

Picture brightnessPraisedOwners say the screen stays bright and clear in daylit rooms.
Black levelsCriticisedReviewers note dark scenes look gray rather than deep black.
Viewing anglesCriticisedColors and contrast fade when sitting off to the side.
UpscalingMixedHD content looks sharper, but low-bitrate streams can look soft.
WebOSPraisedUsers find the interface fast and the app selection broad.

About the 98" 4K Nano UHD AI NU85 Series Smart TV

This LG NU85 Series Smart TV has a 98-inch 4K Nano UHD screen. It runs on LG's α7 AI Processor 4K Gen9.

Nano Detail Enhancer analyzes each scene and adjusts textures, edges and contrast to bring out fine detail. AI Super Upscaling raises lower-resolution content to near-4K clarity.

The smart TV platform offers browsing and personalized recommendations. It includes over 400 free LG channels.

Screen size: 98 inches
Resolution: 4K Nano UHD
Processor: α7 AI Processor 4K Gen9
Picture features: Nano Detail Enhancer, AI Super Upscaling
Smart features: Personalized recommendations, over 400 free LG channels
Series: NU85

Questions and answers

Is the LG NU85 good for dark rooms?: Not its strength. It is an LCD panel without Mini-LED local dimming, so blacks look gray in a dark room. It does better in bright rooms.
How does it compare with LG OLED TVs?: OLED gives deeper blacks and wider viewing angles. The NU85 is brighter for a lit room and simpler to own, but gives up contrast.
Does it upscale older content?: Yes. The α7 Gen9 processor uses AI Super Upscaling to bring lower-resolution video closer to 4K, though very low-bitrate streams stay soft.
What streaming apps does it have?: It runs webOS with major apps plus over 400 free LG channels and personalized recommendations.
Is a 98-inch TV hard to install?: Yes. At this size it needs a wide wall, a sturdy mount or stand, and usually two or more people to lift and position.
Where is the 98" 4K Nano UHD AI NU85 Series Smart TV cheapest?: At BrandsMart USA, for $1,399.99, as of our latest check.