This is an n8n workflow that captures, enriches, scores and routes B2B leads automatically. Leads enter through a webhook endpoint, which can be swapped for a HubSpot, Typeform, Pipedrive or Google Sheets trigger. GPT-4o-mini handles the AI processing.
The workflow runs in four stages. First, it maps incoming data to a standard schema regardless of field naming, with GPT-4o-mini extracting values from any payload structure. Second, it analyzes email domains to tell personal addresses from work addresses and infers seniority from job titles. Hunter.io can optionally be added for industry data and employee counts.
Third, GPT-4o-mini scores each lead with the BANT framework (Budget, Authority, Need, Timeline). Each lead gets a score out of 100 with a breakdown by component. Fourth, qualified leads are sent into one of three pipelines based on their AI-generated tier labels, with no manual review.
- Platform
- n8n workflow
- AI model
- GPT-4o-mini
- Scoring
- BANT (Budget, Authority, Need, Timeline), score out of 100 with component breakdown
- Lead input
- Webhook endpoint; can be swapped for HubSpot, Typeform, Pipedrive or Google Sheets triggers
- Enrichment
- Work vs. personal email detection, seniority inferred from job title, optional Hunter.io for industry and employee count
- Routing
- Three pipelines based on AI-generated tier labels
- Nodes used
- Webhook triggers, code execution, Gmail and Slack notifications, conditional switch logic, data transformation sets
- Integrations
- GPT-4o-mini, Hunter.io, HubSpot, Pipedrive