This is an n8n automation workflow that qualifies B2B SaaS leads. It pulls prospect data from Google Sheets by email address and uses OpenAI language models to assess each company against your Ideal Customer Profile (ICP).
The workflow converts the sheet data to JSON for AI processing and applies predefined qualification rules. It returns a qualification status, a fit assessment and a reasoning statement for each lead. The results are parsed and written back to your original Google Sheets.
The filtering logic defaults to yes for B2B and tech companies. It automatically excludes clear mismatches such as SEO competitors, pure consumer apps and hardware manufacturers. A wait node allows continuous sequential processing of leads.
- Platform
- n8n
- Integrations
- Google Sheets, OpenAI (LangChain LLM components)
- Nodes used
- Google Sheets, OpenAI LangChain LLM, manual trigger, code nodes, wait node
- Trigger
- Manual
- Input
- Prospect data from Google Sheets, looked up by email address
- Output
- Qualification status, fit assessment and reasoning, written back to Google Sheets
- Qualification logic
- Default to yes for B2B and tech companies; excludes SEO competitors, pure consumer apps and hardware manufacturers
- Use cases
- B2B lead qualification, outbound prospecting, sales pipeline enrichment, marketing agency prospecting, founder-led lead assessment