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Alaffia Everyday Coconut is a gentle, sulfate-free shampoo built on certified fair trade virgin coconut oil, coconut water and African ginger. It cleanses with a creamy lather and is meant to wash away buildup without stripping natural oils, which suits dry, curly or coily hair and scalps that react to harsh detergents. Compared with mainstream shampoos, it skips sulfates and silicones and leans on plant-derived cleansers, so it lathers less and conditions more. Twenty ratings average 4.3 out of 5; buyers tend to like the mildness and the fair trade sourcing, while some find the lather thin or the coconut scent strong.
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Lowest price we've seen: $12.26 on Nov 12 at Whole Foods Market; $13.01 now. Tracked across 14 stores since Nov 12.
Buyers rate it well for gentle cleansing and moisture, especially on dry and curly hair. Complaints center on weak lather and a heavy coconut scent.
Alaffia Everyday Coconut Shampoo is a virgin coconut oil shampoo made with Certified Fair Trade ingredients. It has a creamy lather and washes away impurities without stripping hair's natural oils.
African ginger extract mildly stimulates scalp circulation. Coconut water nourishes hair with vitamins, minerals and essential amino acids.
To use, apply to wet hair and massage into a rich lather. Rinse thoroughly, then follow with Everyday Coconut Super Hydrated Conditioner.
