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The Amazon Fire TV 4-Series 43-inch is a budget 4K LED TV with the Fire TV smart platform built in. It handles 4K HDR at 60 Hz, has four HDMI ports and works hands-free with Alexa through the remote. Picture quality is basic: it uses a standard 60 Hz panel with limited brightness and contrast, so it suits a bedroom, dorm or secondary room more than a bright living room. Against rivals like the TCL S-Class and Hisense A6 series, it wins on built-in Alexa and a simple interface but trails on HDR punch and gaming features.
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Lowest price we've seen: $299.99 on Nov 10 at eBay; highest $329.99 on Nov 11. Tracked across 2 stores since Nov 10.
Owners treat it as a solid value TV for a spare room, praising the easy setup and Alexa remote. Most criticism centers on picture quality: limited brightness, weak black levels and so-so sound.
