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The BaBylissPRO ItaliaBrava is a professional-grade hair dryer built around a brushless motor developed with Ferrari engineering. That motor spins far faster than the AC motors in most salon dryers, so it moves a lot of air at high pressure while staying lighter and quieter than typical pro dryers. It suits stylists and home users who dry thick or long hair quickly and want a durable tool. Against rivals like the Dyson Supersonic and standard salon AC dryers, it leans on raw airflow and a compact, balanced body rather than magnetic attachments or smart heat control.
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Lowest price we've seen: $139.31 on Nov 12 at Le Salon Dieppe | LSD Beauty. Tracked across 1 store since Nov 12.
Owners and stylists generally rate the ItaliaBrava highly for drying speed and motor durability. Many say it feels lighter and more powerful than the salon dryers they replaced. A few note it is loud at full power and lacks the attachment range of newer premium dryers.
This is the BaBylissPRO Italiabrava hair dryer. It has an engine designed by Ferrari.
It is made for a beauty or grooming routine, including personal use or professional beauty kits.







