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The BaBylissPRO Optima is a professional flat iron with nano titanium and ceramic plates that heat fast and glide smoothly. It comes in 3/4-inch and 1-inch plate widths, and the 3/4-inch version doubles as a mini for travel and short hair. Owners rate it highly for even heat and shiny results, and it holds its own against pricier salon irons. It suits people who straighten often and want a durable, quick-heating tool rather than a budget drugstore iron.
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Lowest price we've seen: $108.36 on Nov 10 at Le Kare Beauty Supply. Tracked across 11 stores since Nov 10.
Owners rate it 4.8 out of 5 and mostly praise the fast, even heat and salon-quality shine. Complaints center on limited heat control and the small plates being slow on long hair.
