15% under what the other stores charge
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Beau de Jour is Tom Ford's 2020 men's eau de parfum built around lavender, launched in the Private Blend line and later moved into the Signature collection. It opens with a sharp, clean lavender blend, moves through rosemary, geranium and basil, and settles into oakmoss, patchouli and amber for a green, mossy, slightly leathery finish. It reads as a classic barbershop fougère done with modern polish, closer to a refined shaving-soap freshness than to sweet or gourmand scents. It suits men who want a clean, formal-smelling signature and who are comfortable with lavender as the lead note.
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Lowest price we've seen: $123.68 on Nov 12 at Loja Glamourosa. Tracked across 14 stores since Nov 12.
Owners describe Beau de Jour as a sharp, clean lavender fougère with a mossy, barbershop character. Many praise its longevity and projection and call it a refined office scent, while others find the lavender opening harsh or the overall style old-fashioned.
Beau de Jour by Tom Ford is an Eau de Parfum spray for men, introduced in 2020. It comes in a 100ml size. The scent is built around lavender, herbs and woods.
It opens with lavender from Provence, joined by a blend of lavenders for a cool, fresh start. The heart combines African rosemary and green geranium, which has a subtle mint note, with oakmoss and basil. Patchouli and amber form the base, adding earthy wood and musky warmth.
