How long does the tan take to develop?

Color starts showing within a few hours and deepens over the first day. Most people see the full result by the next morning.

Can I use it on my face?

Yes, it is formulated for face use. Apply a thin layer and blend into the hairline and jaw, since facial skin tans faster than the body.

How do I avoid streaks?

Exfoliate first, apply in small sections with a mitt, and blend edges before the mousse dries. Wash hands right after.

Will it stain my clothes?

The developing color can transfer onto light fabric and sheets. Wear loose dark clothing and let it set before dressing.

How often should I reapply?

Most users reapply every three to five days to maintain the color. Build gradually rather than layering heavily in one session.

Is it suitable for sensitive skin?

Many users with sensitive skin tolerate it, but the formula still contains tanning actives. Patch-test on a small area first.

Where is the Beauty by Earth Self Tanner Mousse cheapest?

At Target, for $35.99, as of our latest check.

What do buyers say about the Beauty by Earth Self Tanner Mousse?

Rated 4.4 out of 5 from 1,300 ratings.

Where can I buy the Beauty by Earth Self Tanner Mousse?

10 stores we checked sell it, including Target, Vitacost.com, Poshmark, Beauty by Earth, eBay.

Beauty by Earth Self Tanner Mousse

Best price now

$35.99at TargetChecked 46 min ago

Compared across 3 stores. Prices are checked against each store and labelled with when.

Visit Target

Beauty by Earth Self Tanner Mousse

Best price now

$35.99at TargetChecked 46 min ago

Compared across 3 stores. Prices are checked against each store and labelled with when.

Visit Target

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Price facts

Lowest price today: $35.99 at Target (checked Nov 10, 2026).
Checked at 3 stores.

Our take on the Beauty by Earth Self Tanner Mousse

Beauty by Earth Self Tanner Mousse is a whipped self-tan mousse that develops a tan within hours and is light enough for the face as well as the body. It is built around plant-based tanning actives and skin-conditioning ingredients rather than the harsh drying agents some drugstore tanners use. Reviewers say the color looks natural and the mousse spreads easily, though several warn that it can go on uneven and needs careful blending. It suits people who want a gradual-looking tan without sun exposure and prefer a cleaner formula over budget foams.

Best forSelf-tanners who want a natural, buildable colorFace and body use from one bottlePeople avoiding drying drugstore tannersFrequent tanners who reapply weekly

Pros

Whipped mousse spreads and absorbs quickly
Color develops within a few hours
Gentle enough for facial use
Plant-based formula with skin-conditioning ingredients
Buildable color over repeat applications

Cons

Can apply unevenly and leave streaks if rushed
Color can transfer onto clothes and sheets while developing
Scent is noticeable during development
Results fade faster than some rival tanners

Beauty by Earth Self Tanner Mousse prices at every store

TargetNew
In stock
$35.99Checked 46 min ago
Visit Target
Vitacost.comNew
Availability unknown
$35.99Checked 46 min ago
Visit Vitacost.com
PoshmarkNew
Availability unknown
$39.00Checked 46 min ago
Visit Poshmark

Also available at

Beauty by EarthCheck price at Beauty by Earth
eBayCheck price at eBay
Echo MarketCheck price at Echo Market
Grove CollaborativeCheck price at Grove Collaborative
iHerbCheck price at iHerb
ShopCheck price at Shop
Sustainable MarketCheck price at Sustainable Market

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Beauty by Earth Self Tanner Mousse price history

Lowest price we've seen: $24.99 on Nov 10 at Sustainable Market. Tracked across 10 stores since Nov 10.

What reviewers say

4.4 / 51,300 ratings

Owners rate it well overall and often praise the natural-looking color and easy mousse texture. The most common complaints are streaking from uneven application and color rubbing off on fabric before it sets.

What people mention

ColorPraisedReviewers say the resulting tan looks natural rather than orange.
TexturePraisedThe whipped mousse is described as easy to spread and fast to absorb.
StreakingCriticisedSeveral owners report streaks and patchy areas when they apply it without care.
TransferCriticisedSome say the developing color rubs onto clothes and sheets.
ScentMixedOpinions split on the self-tanner smell, with some finding it strong and others tolerable.
LongevityCriticisedA few owners say the tan fades faster than they expected.

Specifications

Type: Mousse
Acceleration: Instant
For Face: Yes

Questions and answers

How long does the tan take to develop?: Color starts showing within a few hours and deepens over the first day. Most people see the full result by the next morning.
Can I use it on my face?: Yes, it is formulated for face use. Apply a thin layer and blend into the hairline and jaw, since facial skin tans faster than the body.
How do I avoid streaks?: Exfoliate first, apply in small sections with a mitt, and blend edges before the mousse dries. Wash hands right after.
Will it stain my clothes?: The developing color can transfer onto light fabric and sheets. Wear loose dark clothing and let it set before dressing.
How often should I reapply?: Most users reapply every three to five days to maintain the color. Build gradually rather than layering heavily in one session.
Is it suitable for sensitive skin?: Many users with sensitive skin tolerate it, but the formula still contains tanning actives. Patch-test on a small area first.
Where is the Beauty by Earth Self Tanner Mousse cheapest?: At Target, for $35.99, as of our latest check.
What do buyers say about the Beauty by Earth Self Tanner Mousse?: Rated 4.4 out of 5 from 1,300 ratings.
Where can I buy the Beauty by Earth Self Tanner Mousse?: 10 stores we checked sell it, including Target, Vitacost.com, Poshmark, Beauty by Earth, eBay.