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A 30ml brightening face serum built on 68.6% rice bran water and 2% alpha-arbutin. Alpha-arbutin targets excess melanin, so the serum is aimed at freckles, dark spots and uneven tone, while rice bran water adds light hydration. The texture is thin and watery, so it layers under moisturizer and sunscreen without pilling. It suits people building a gentle brightening routine; compared with vitamin C serums it is less likely to sting, but it works slowly and is not a strong exfoliant.
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Lowest price we've seen: $11.05 on Nov 2 at Stylevana; highest $11.90 on Nov 13. Tracked across 20 stores since Nov 2.
About 11,000 ratings average 4.6 out of 5. Buyers mostly describe a light, fast-absorbing serum that leaves skin hydrated and glowing, with brighter, smoother tone after regular use and no irritation.
Glow Deep Serum: Rice + Alpha Arbutin is a brightening face serum from Beauty of Joseon. The upgraded formula contains 68.6% Rice Bran Water and 2% Alpha-Arbutin.
Alpha-Arbutin suppresses melanin formation. The serum improves pigmented skin, such as freckles, for a bright, clear complexion.
The texture is lightweight and watery, which promotes absorption. It hydrates delicate skin comfortably. The product is cruelty free.




