43% under what the other stores charge
Compared across 12 stores. Prices are checked against each store and labelled with when.
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A lean, hand-trimmed top round roast from 100% grass-fed US cattle raised on small regenerative farms without antibiotics or added hormones. It is a budget-friendly cut built for marinating and quick, high-heat cooking, then sliced thin against the grain. Compared with fattier cuts like ribeye or chuck, it has less marbling and needs careful cooking to stay tender, but it delivers more beef flavor per bite than most lean supermarket roasts. Buyers rate it highly, and the main caution is overcooking, which turns it tough.
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Lowest price we've seen: $8.50 on Nov 13 at Keziah family farms. Tracked across 13 stores since Nov 13.
Buyers rate this roast highly, praising its lean trim, clean grass-fed flavor and value as a versatile cut. The recurring caution is that it toughens quickly when overcooked, so marinating and slicing against the grain matter.
This is a top round roast, also known as London Broil, from 100% grass-fed cattle. The cattle are rotationally grazed on small regenerative farms in the US. They are never given antibiotics, vaccines, hormones, or unnecessary chemicals.
The roast is hand-trimmed to remove excess fat, which makes it a lean cut. It suits marinating and quick cooking. Marinated and cooked to medium-rare, it becomes tender and full of flavor.
Common uses include classic marinated London Broil sliced against the grain, slow-roasting, grilled steak strips for wraps and salads, steak fajitas, beef stroganoff, tacos, and sandwiches.
