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Deal.ai › Benefit › Mascaras
Benefit
Benefit Cosmetics They're Real Lengthening Mascara Black

Benefit Cosmetics They're Real Lengthening Mascara Black

4.2(6 ratings)

Best price now

$22.00at RevolveChecked Nov 9

24% under what the other stores charge

Compared across 6 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Revolve
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Price facts

  • Last seen at $22.00 at Revolve on Nov 9.
  • Checked at 6 stores.

Our take on the Benefit Cosmetics They're Real Lengthening Mascara Black

They're Real is Benefit's lengthening and separating mascara, built around a domed brush with a flexible tip and short bristles that comb lashes apart. It adds length and definition with a clean, fanned-out look rather than heavy volume. The formula resists smudging and flaking through a long day, which is why it has stayed a bestseller for years. It suits people who want defined, separated lashes; those chasing thick, dramatic volume usually prefer a fuller-bristled rival.

Best forEveryday defined lashesLong wear and humid daysShort or sparse lashes that need separationPeople who dislike clumpy volume mascaras
Pros
  • Adds noticeable length and separation
  • Domed brush with flexible tip reaches corner and lower lashes
  • Smudge- and flake-resistant through a full day
  • Buildable without heavy clumping
  • Deep black color
Cons
  • Formula can feel dry and stiff on the lashes
  • Harder to remove than many mascaras; needs a good remover
  • Gives definition more than dramatic volume
  • Can clump if you layer too many coats

Benefit Cosmetics They're Real Lengthening Mascara Black prices at every store

  • RevolveNew

    In stock

    $22.00Free shippingChecked Nov 9
    Visit Revolve
  • NordstromNew

    In stock

    $29.00Free shippingChecked Nov 9
    Visit Nordstrom
  • StrawberryNETNew

    In stock

    $27.50+ $6.00 shippingChecked Nov 9
    Visit StrawberryNET
  • BenefitNew

    In stock

    $29.00+ $5.95 shippingChecked Nov 9
    Visit Benefit
  • Ulta BeautyNew

    In stock

    $29.00+ $6.95 shippingChecked Nov 9
    Visit Ulta Beauty
  • SephoraNew

    In stock

    $29.00+ $6.95 shippingChecked Nov 9
    Visit Sephora

Store links may earn us a commission. Some prices via Klarna.

Benefit Cosmetics They're Real Lengthening Mascara Black price history

Lowest price we've seen: $22.00 on Nov 9 at Revolve. Tracked across 6 stores since Nov 9.

What reviewers say

Owners and reviewers consistently praise the length, separation and all-day wear, and many call it a repeat purchase. The main complaints are that it dries out and stiffens lashes and takes extra effort to remove.

What people mention
  • LengthPraisedReviewers say it visibly lengthens and separates lashes into a clean fan.
  • WearPraisedOwners report it lasts a full day with little smudging or flaking.
  • RemovalCriticisedMany say it takes extra effort and a dedicated remover to take off.
  • TextureMixedSome find the formula dry and stiff on the lashes, while others like the hold.
  • VolumeMixedReviewers note it defines more than it thickens, so volume seekers are let down.

Specifications

Eyelash Effects
Curling, Lengthening, Defining, VolumizingSource
Weight (oz)
0.3Source
Manufacturer Color
BlackSource
Color
BlackSource

Questions and answers

Is it worth it over a drugstore lengthening mascara?
It earns its place if you want the tip brush and reliable all-day wear. Cheaper lengthening mascaras can look similar on first coat but often smudge or flake sooner.
How does it compare with Benefit's Roller Lash?
They're Real gives more length and separation; Roller Lash is built for curl and a softer look. Pick They're Real for defined fanned lashes, Roller Lash for lift.
Does it hold a curl?
It helps hold a curl and lists curling among its effects, but it is not a dedicated curling mascara. Curl your lashes with a tool first for the best result.
How many coats should I use?
One or two coats give clean length and separation. More than that tends to clump and stiffen the lashes.
Is it waterproof?
The standard They're Real is not labeled waterproof, though it resists smudging. Look for the brand's waterproof version if you need swim or tear resistance.
What is in the box?
A single 0.3 oz tube of black mascara with the domed applicator brush.
Where is the Benefit Cosmetics They're Real Lengthening Mascara Black cheapest?
At Revolve, for $22.00, 24% under what the other stores charge, as of our latest check.
What do buyers say about the Benefit Cosmetics They're Real Lengthening Mascara Black?
Rated 4.2 out of 5 from 6 ratings.
Where can I buy the Benefit Cosmetics They're Real Lengthening Mascara Black?
6 stores we checked sell it, including Revolve, StrawberryNET, Benefit, Ulta Beauty, Sephora.

Stores we've priced the Benefit Cosmetics They're Real Lengthening Mascara Black at

  • Nordstrom deals and prices
  • REVOLVE deals and prices
  • Sephora deals and prices
  • Ulta Beauty deals and prices

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Packaging
Applicator BrushSource
Texture
LiquidSource