Compared across 13 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission.
It checks today's price at every store, compares the alternatives and answers in about a minute.
Benefit They're Real! is a jet-black lengthening mascara built around a domed-tip brush with a spiked ball at the end. The tip reaches corner and lower lashes and lets you separate and lift without a second tool. The formula is long-wearing and resists smudging, which suits long days and oily lids. It is a strong pick for shoppers who want defined, fanned-out lashes rather than a soft natural look; rivals like Maybelline Lash Sensational and L'Oréal Telescopic cost less, while high-end options such as Lancôme Monsieur Big give more volume. Most owners praise the length and separation, but many find it hard to remove and prone to clumping on repeat coats.
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Lowest price we've seen: $15.00 on Nov 9 at eBay. Tracked across 13 stores since Nov 9.
Reviewers consistently praise the length, curl and separation, especially on lower and corner lashes. The most common complaints are difficulty removing it and clumping or flaking on repeat coats.
Benefit They're Real! Lengthening Mascara is a black mascara that lengthens, curls, volumizes, lifts and separates lashes. The jet black formula is long-wearing and does not smudge or dry out.
The mascara is applied with a custom brush that has a domed tip. The brush is designed to reveal lashes and separate them as you apply.
In a consumer study, 94% of participants saw dramatic length and volume, 90% saw base-to-tip curl, and 94% saw visible lift.
