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A standard-size contour memory foam pillow with a cooling gel layer and a soft feel. The curved shape cradles the head and neck for back and side sleepers, and the removable polyester cover is machine washable. It is a budget-friendly alternative to gel-infused contour pillows from Tempur-Pedic and Sealy, but the soft foam and thin profile suit lighter sleepers better than heavy ones. Reviewers like the cooling effect and the neck support; some find it too soft or too low.
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Lowest price we've seen: $35.19 on Nov 9 at Kohl's. Tracked across 7 stores since Nov 9.
Owners rate it well overall, praising the cooling surface and neck support for the money. Complaints center on the soft foam being too low and flattening over time.