Bulova 98A339 Prestige Automatic Men's Watch

Our take on the Bulova 98A339 Prestige Automatic Men's Watch

The Bulova 98A339 Prestige is a men's automatic dress watch with a 42mm round case and an analog dial. It runs on a mechanical self-winding movement, so it never needs a battery, and it has a scratch-resistant crystal and water resistance for daily wear. Its best new price is $595 at Macy's as of November 6, 2026, and only two stores list it new, so comparison shopping is quick.

Bulova 98A339 Prestige Automatic Men's Watch prices at every store

Bulova 98A339 Prestige Automatic Men's Watch price history

Lowest price we've seen: $595.00 on Nov 6 at Macy's. Tracked across 12 stores since Nov 6.

Questions and answers

Is the Bulova 98A339 a good first automatic watch?

Yes. It is a straightforward self-winding watch with a scratch-resistant crystal and water resistance, and at $595 it sits in the entry range for a Swiss-owned brand automatic. Expect to reset the time after a few days off the wrist.

Does it need a battery?

No. The mechanical automatic movement winds itself as you wear it. If you leave it off for a couple of days it will stop, and you reset and wind it to restart.

How big is the case?

The case is 42mm across and round. That reads as a medium-large men's watch, so it suits average to larger wrists better than very slim ones.

Can I swim with it?

It is water resistant, which covers hand washing and rain. Bulova does not list a depth rating here, so keep it out of pools and showers.

Is $595 a good price?

It is the best new price among the two stores listing it as of November 6, 2026. With so few sellers, there is little room to undercut, so watch for seasonal sales at Macy's rather than expecting deep discounts.

What comes in the box?

Expect the watch, a Bulova presentation box and a warranty card. Straps, tools and manuals vary by seller, so confirm contents before ordering.

Where is the Bulova 98A339 Prestige Automatic Men's Watch cheapest?

At Macy's, for $595.00, as of our latest check.

Where can I buy the Bulova 98A339 Prestige Automatic Men's Watch?

12 stores we checked sell it, including Macy's, PadisJewelry, Bloomingdale's, Bulova, Eli Adams Jewelers.

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