Is the Bulova 96L324 worth it?

At $365.83 at Walmart as of November 4, 2026, it is a fair price for a sapphire-crystal automatic with 100 m water resistance. You pay for the movement and materials, not for complications.

Does it have a date or seconds hand?

No. It is a two-hand watch, so the dial shows only hours and minutes.

Yes. It is rated to 100 m, which covers swimming and snorkeling. Do not press or pull the crown underwater, and avoid hot showers and diving.

How long does it run without wearing it?

About 42 hours on a full wind. If you leave it off longer, reset the time and wind it again.

The watch on its blue silicone strap, plus Bulova's packaging and warranty paperwork. A spare strap is not included.

Automatic Bulovas tend to dip during holiday sales and end-of-season clearance. With only two stores listing it new, watch both and compare against the $365.83 Walmart price.

Where is the Bulova Marine Star Women's Watch 96L324 cheapest?

At Walmart, for $365.83, as of our latest check.

Where can I buy the Bulova Marine Star Women's Watch 96L324?

9 stores we checked sell it, including Walmart, eBay, Clifton Jewelers, Bulova, Chrono24.com.

Bulova Marine Star Women's Watch 96L324

4.7

Best price now

$365.83at WalmartObserved at 1:08 PM

Compared across 2 stores. Prices are checked against each store and labelled with when.

Visit Walmart

Bulova Marine Star Women's Watch 96L324

4.7

Best price now

$365.83at WalmartObserved at 1:08 PM

Compared across 2 stores. Prices are checked against each store and labelled with when.

Visit Walmart

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Our take on the Bulova Marine Star Women's Watch 96L324

The Bulova Marine Star 96L324 is a women's automatic dress watch with a silver-tone stainless steel case, a blue silicone strap and a blue dial. It runs a 2-hand automatic movement with a 42-hour power reserve and is protected by an anti-reflective sapphire crystal. Water resistance is 100 m, so it handles swimming and showering. At $365.83 at Walmart as of November 4, 2026, it sits at the low end of its recent range, with only two stores pricing it new.

Best forShoppers who want an automatic movement under $400Women who prefer a sporty silicone strap over a braceletSwimmers and beachgoers who need 100 m water resistanceA daily watch that dresses up or down

Pros

Automatic movement with a 42-hour power reserve
Sapphire crystal resists scratches better than mineral glass
100 m water resistance covers swimming and water sports
Luminescent hands for low light
Silicone strap is comfortable and easy to clean

Cons

No date window and no seconds hand
Silicone strap reads casual, not formal
Automatic watches need winding if unworn for days
Only two stores list it new, so price competition is thin

Bulova Marine Star Women's Watch 96L324 prices at every store

WalmartNew
Availability unknownSold by Fashiongalaxy
$365.83Observed at 1:08 PM
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eBayNew
Availability unknownSold by jomashop
$369.94Observed at 1:08 PM
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Also available at

Clifton JewelersCheck price at Clifton Jewelers
WalmartCheck price at Walmart
BulovaCheck price at Bulova
Chrono24.comCheck price at Chrono24.com
Jomashop.comCheck price at Jomashop.com
Les Appartements de JujuCheck price at Les Appartements de Juju
Nordstrom RackCheck price at Nordstrom Rack
Reeds JewelersCheck price at Reeds Jewelers

Bulova Marine Star Women's Watch 96L324 price history

Lowest price we've seen: $275.00 on Nov 4 at Les Appartements de Juju. Tracked across 9 stores since Nov 4.

What reviewers say

Rated 4.7 out of 5 from 19 ratings. Owners like the automatic movement and the look of the blue dial on the silicone strap. The main complaints are the plain two-hand dial and the strap's sporty feel.

Pros

Attractive blue dial and case finish
Smooth automatic movement for the price
Comfortable silicone strap
Sapphire crystal and 100 m rating add confidence

Cons

No date or seconds hand
Strap feels casual for a dress watch
Needs regular wear or winding to keep time

About the Bulova Marine Star Women's Watch 96L324

Experience the elegance of the Bulova Ladies' Marine Star Collection, featuring maritime-inspired watches with bold accents and innovative materials. This timepiece boasts a 2-hand automatic movement with a 42-hour power reserve, housed in a silver-tone stainless steel case. It is complemented by a comfortable blue silicone strap and protected by an anti-reflective sapphire crystal. Designed for durability, it offers 100M water resistance, making it a perfect blend of style and functionality for any occasion.

Specifications

Battery Life: 42-hour power reserve
GPS: No
Heart Rate Monitoring: No
Sleep Monitoring: No
Step Counting: No
Calorie Computation: No
Case Material: Stainless Steel

Questions and answers

Is the Bulova 96L324 worth it?: At $365.83 at Walmart as of November 4, 2026, it is a fair price for a sapphire-crystal automatic with 100 m water resistance. You pay for the movement and materials, not for complications.
Does it have a date or seconds hand?: No. It is a two-hand watch, so the dial shows only hours and minutes.
Can I swim with it?: Yes. It is rated to 100 m, which covers swimming and snorkeling. Do not press or pull the crown underwater, and avoid hot showers and diving.
How long does it run without wearing it?: About 42 hours on a full wind. If you leave it off longer, reset the time and wind it again.
What is in the box?: The watch on its blue silicone strap, plus Bulova's packaging and warranty paperwork. A spare strap is not included.
When is it cheapest?: Automatic Bulovas tend to dip during holiday sales and end-of-season clearance. With only two stores listing it new, watch both and compare against the $365.83 Walmart price.
Where is the Bulova Marine Star Women's Watch 96L324 cheapest?: At Walmart, for $365.83, as of our latest check.
What do buyers say about the Bulova Marine Star Women's Watch 96L324?: Rated 4.7 out of 5 from 19 ratings.
Where can I buy the Bulova Marine Star Women's Watch 96L324?: 9 stores we checked sell it, including Walmart, eBay, Clifton Jewelers, Bulova, Chrono24.com.