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The Bulova Frank Sinatra My Way is a quartz dress watch made as a tribute to Sinatra, with a rectangular stainless steel case, a leather strap and a deployant clasp. Its curved sapphire crystal is a step above the mineral glass common on watches in this class, and the slim case slips under a shirt cuff. It is a fan piece first and a daily watch second: the Sinatra branding and styling are the point, so it suits collectors and gift buyers more than someone wanting a plain everyday watch. Against Bulova's own rectangular dress models it trades versatility for character.
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Lowest price we've seen: $302.50 on Nov 10 at Jomashop.com. Tracked across 13 stores since Nov 10.
Ratings are very high, and owners treat it as a tribute piece they wear for occasions. Praise centers on the look, the sapphire crystal and the presentation; the main reservations are the limited water resistance and the niche styling.
