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Bulova Men's Sutton Watch 96B404

Bulova Men's Sutton Watch 96B404

4.7(3 ratings)

Best price now

$272.25at WalmartChecked 4 h ago

27% under what the other stores charge

Compared across 11 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $272.25 at Walmart (checked Nov 10, 2026).
  • Checked at 11 stores.

Our take on the Bulova Men's Sutton Watch 96B404

The Bulova Sutton 96B404 is a men's quartz chronograph in silver-tone stainless steel, with a brushed-and-polished case, domed mineral crystal and a multilink bracelet with a deployant clasp. The six-hand dial has applied black and blue markers, luminescent blue hands, a date window and a grooved track, and the chronograph times up to 12 hours to the second. It suits buyers who want a dressy, traditional chronograph look without a luxury-brand outlay. Against rivals like Seiko and Citizen chronographs it trades their sapphire or solar movements for a plainer quartz and mineral crystal, but the finishing and bracelet are a step above typical entry-level pieces.

Best forOffice and business-casual wearFirst dress chronographGift for a traditional-style watch wearerEveryday wear with a metal bracelet
Pros
  • Brushed and polished steel case and bracelet look dressier than the price class suggests
  • Chronograph reads to the second and counts up to 12 hours
  • Luminescent blue hands and applied markers are easy to read
  • Date window adds daily practicality
  • Deployant clasp is quicker to put on than a plain buckle
Cons
  • Mineral crystal scratches more easily than sapphire
  • Quartz movement needs battery changes and has no solar charging
  • Silver dial with silver case can look low-contrast in dim light
  • No screw-down crown or stated water resistance for swimming

Bulova Men's Sutton Watch 96B404 prices at every store

  • WalmartNew

    In stockSold by FashiongalaxyReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $272.25Free shippingChecked 4 h ago
    Visit Walmart
  • Ann-Louise JewellersNew

    In stockShips from Canada · duties may apply

    $314.49Checked 4 h ago
    Visit Ann-Louise Jewellers
  • WatchIt USNew

    In stock

    $356.25Checked 4 h ago
    Visit WatchIt US
  • BulovaNew

    In stock

    $371.25Checked 4 h ago
    Visit Bulova
  • Kay OutletNew

    In stock

    $371.25Checked 4 h ago
    Visit Kay Outlet
  • Jared JewelersNew

    In stock

    $371.25Checked 4 h ago
    Visit Jared Jewelers
  • Kay JewelersNew

    In stock

    $371.25Checked 4 h ago
    Visit Kay Jewelers
  • Reeds JewelersNew

    In stock

    $396.00Checked 4 h ago
    Visit Reeds Jewelers
  • Dillard'sNew

    In stock

    $396.00Checked 4 h ago
    Visit Dillard's
  • Zales OutletNew

    In stock

    $495.00Checked 4 h ago
    Visit Zales Outlet
  • ZalesNew

    In stock

    $495.00Checked 4 h ago
    Visit Zales

Bulova Men's Sutton Watch 96B404 price history

Lowest price we've seen: $314.49 on Nov 10 at Ann-Louise Jewellers. Tracked across 10 stores since Nov 10.

About the Bulova Men's Sutton Watch 96B404

BULOVA SUTTON MENS QUARTZ CHRONOGRAPH WATCH 96B404 Timeless design and modern functionality define this new 6-hand Bulova men's chronograph from the Sutton Collection. A silver-tone stainless steel case with a blend of brushing and polishing offers a sophisticated aesthetic and features classically styled chronograph pushers and a domed mineral crystal. A sleek silver-tone dial features applied black and blue hour markers against a circular grooved track, luminescent blue hour and minute hands, and a date display. The chronograph can time events up to 12 hours to the nearest second. For a seamlessly elegant look, the watch is paired with a silver-tone stainless steel multilink bracelet with a deployant closure. Elevate your wardrobe with design that never goes out of style with this new Bulova men's chronograph timepiece from the Sutton Collection. Internal SKU #1151323520 100% AUTHENTIC

Specifications

color
SilverSource

Questions and answers

Is the Bulova Sutton 96B404 a good first chronograph?
Yes, if you want a classic steel look. It is simple to use, has a date and a 12-hour chronograph, and the bracelet and case finishing feel above basic quartz watches. It is not a sports or diving watch.
How does it compare with Seiko and Citizen chronographs?
Those rivals often offer sapphire crystals or solar movements at similar levels. The Sutton counters with a more traditional dress-watch dial, applied markers and a multilink bracelet. Choose the Sutton for looks, the others for crystal and movement tech.
Does the chronograph measure fractions of a second?
No. It times events to the nearest second, up to 12 hours, using the pushers beside the crown. The subdials show the running seconds and the elapsed chronograph time.
What is the crystal, and can it be replaced?
It is a domed mineral crystal, which resists knocks but scratches more easily than sapphire. A watchmaker can polish or replace it, and an aftermarket sapphire is sometimes fitted.
Is the bracelet adjustable, and what closure does it use?
It is a stainless steel multilink bracelet with a deployant clasp. Links can be removed for sizing, and the clasp folds under the wrist rather than buckling on top.
Can I swim with it?
Bulova does not market this Sutton as a dive watch, so treat it as splash-resistant at best. Take it off for swimming, showers and anything that submerges it.
Where is the Bulova Men's Sutton Watch 96B404 cheapest?
At Walmart, for $272.25, 27% under what the other stores charge, as of our latest check.
What do buyers say about the Bulova Men's Sutton Watch 96B404?
Rated 4.7 out of 5 from 3 ratings.
Where can I buy the Bulova Men's Sutton Watch 96B404?
11 stores we checked sell it, including Walmart, Ann-Louise Jewellers, WatchIt US, Bulova, Kay Outlet.

Stores we've priced the Bulova Men's Sutton Watch 96B404 at

  • Bulova deals and prices
  • Dillard's deals and prices
  • Jared Jewelers deals and prices
  • Kay Jewelers deals and prices
  • Kay Outlet deals and prices
  • Reeds Jewelers deals and prices
  • Zales deals and prices
  • Zales Outlet deals and prices

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