What is Butt Butter made of?

It is built on beeswax and cocoa butter with other plant-based ingredients. The maker describes it as all-natural and handmade in Wānaka, New Zealand.

Where can I apply it?

The maker lists bums, thighs and toes, and says it works anywhere skin rubs. Cyclists use it for saddle sores; runners and hikers use it on thighs and feet.

Will it stain or damage my gear?

The maker says it won't clog pores or damage gear. It is described as lightweight and non-greasy rather than a heavy grease.

Is it only for cyclists?

No. It is aimed at runners, hikers and anyone chafing on hot days as well as riders. Endurance athletes and casual users are both the target.

How does it compare with Chamois Butt'r or BodyGlide?

Those rely on petrolatum or silicone-type bases; Butt Butter uses beeswax and cocoa butter. Expect a firmer, more natural balm rather than a slick synthetic one.