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The PowerShot SX740 HS is a pocket-sized superzoom with a 40x optical zoom lens, a 20.3MP CMOS sensor and 4K video. Its main draw is reach: no phone or standard compact gets close to 40x in a body this small, and optical image stabilization keeps handheld shots usable at full zoom. It suits travelers and wildlife or event shooters who want one light camera instead of a bag of lenses. Against rivals like the Sony HX99 and Panasonic TZ90, it matches the zoom range and adds 4K, but its small sensor limits low-light quality and the viewfinder-free design means composing at arm's length.
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Lowest price we've seen: $772.00 on Nov 10 at Best Buy. Tracked across 1 store since Nov 10.
Owners treat the SX740 HS as a travel zoom that punches above its size, praising the 40x reach and stabilization. Reviewers warn that image quality drops in dim light and that the lack of a viewfinder hurts outdoor framing.
