Is this car analog or digital?

It is an analog Evolution car. It runs on standard Carrera Evolution and Go!!! track and needs a digital decoder kit to run on a digital layout.

What motor does it use?

An 18,500 rpm Carrera E200 short-can motor in an inline layout, driving the rear wheels through a 9x27 gear ratio.

Yes, front and rear lights with a reverse polarity switch, so they work in both directions on the track.

What is included with the car?

The car itself, plus optional extras depending on the listing: a Carrera display case with mounting hardware, a spare parts packet, bar magnets and hardware, and rubber front and rear tires.

Carrera recommends it for ages 8 and up. Small parts make it unsuitable for younger children.

How does it compare with the Go!!! line?

Evolution cars are larger in detail and use more standard, swappable components than Go!!! cars, and this one adds lights. Go!!! is the simpler starting point; Evolution is the step up.