How long does one Forever Roll last?

Charmin says a two-person household can go up to a month per roll. Buyers with larger families report shorter runs.

How much paper is in the kit?

Two Forever Rolls, which Charmin says equal 64 regular rolls.

Does the stand fit regular toilet paper rolls?

It is built for the oversized Forever Rolls, not standard rolls.

Is the paper the same as regular Charmin Ultra Soft?

Yes. It is the same 2-ply Ultra Soft, rated 2X more absorbent than the leading 1-ply bargain brand and 4X stronger when wet.

Where does the holder go?

It is a freestanding floor stand, so it needs no wall mounting and keeps the counter clear.

Where can I buy the Charmin Toilet Paper Ultra Soft Forever Roll Starter Kit?

3 stores we checked sell it, including Walmart, Target, Lowe's.

Procter & Gamble

Charmin Toilet Paper Ultra Soft Forever Roll Starter Kit

Q: Where is the Charmin Toilet Paper Ultra Soft Forever Roll Starter Kit cheapest?

At Target, for $29.99, as of our latest check.

Q: What do buyers say about the Charmin Toilet Paper Ultra Soft Forever Roll Starter Kit?

Buyers like: Great not having to refill the holder often; Rolls last a long time; over a month with two adults and still almost a whole second roll left; Stand is well made and keeps the bathroom counter free. Common complaints: Roll did not last a month for a big family; Goes through a lot of paper even with the big rolls.

Best price now

$29.99at TargetChecked 2 h ago

Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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What reviewers say

Buyers like the long stretch between changes and the sturdy stand that clears the counter. Families say the rolls run out well before a month.

What people mention

Roll longevityMixedTwo adults report over a month on one roll, but larger households run out much sooner.
Stand buildPraisedBuyers call the stainless steel stand well made and like keeping it off the counter.
SetupPraisedOwners say it goes together in about a minute.
Roll sizeCriticisedThe 12-inch, 2-pound rolls are described as very large and awkward to handle.
Paper useCriticisedSome say they go through a lot of paper even with the big rolls.

About the Charmin Toilet Paper Ultra Soft Forever Roll Starter Kit

The Charmin Ultra Soft Forever Roll Starter Kit pairs a brushed stainless steel roll holder with two giant Charmin Ultra Soft Forever Rolls. Each Forever Roll is 12 inches in diameter and weighs 2 lbs. Two Forever Rolls equal 64 regular rolls.

The toilet paper is 2-ply with a diamond weave texture. It is 2X more absorbent than the leading USA 1-ply bargain brand and 4X stronger when wet. In an average 2-person household, a roll can go up to one month before it needs changing.

Brand

Procter & Gamble (Charmin)

Ply

2-ply

Texture

Diamond weave

Roll Size

Approx. 12 inches in diameter

Roll Weight

2 lbs per giant roll

Roll Equivalent

2 Forever Rolls equal 64 regular rolls

Roll Life

Up to one month per roll, based on an average 2-person household

Holder

Premium brushed stainless steel

Height

Entire ensemble approx. 25 to 26 inches high

In the box

1 brushed stainless steel roll holder, 2 Charmin Ultra Soft Forever Rolls

What buyers say

Buyers like

Great not having to refill the holder often
Rolls last a long time; over a month with two adults and still almost a whole second roll left
Stand is well made and keeps the bathroom counter free
Easy to set up, about 1 minute
Same soft Charmin quality in a bigger roll
Good value for the money

Buyers complain about