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Deal.ai › Dior
Dior
Christian Dior Rouge Dior 720 Icone Velvet
Dior

Christian Dior Rouge Dior 720 Icone Velvet

4.7(7 ratings)

Best price now

$23.99at FragranceSparkChecked Nov 9

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Price facts

  • Last seen at $23.99 at FragranceSpark on Nov 9.

Our take on the Christian Dior Rouge Dior 720 Icone Velvet

Rouge Dior 720 Icone Velvet is a refillable couture lipstick in a soft matte velvet finish, built around a floral-infused formula with 95% natural-origin ingredients. Dior claims 24-hour hydration and long-wearing color, and the bullet sits in the house's signature metal case that takes refills. It suits shoppers who want a polished, comfortable matte red-brown rose rather than a flat liquid lipstick, and it competes with other luxury refillable bullets like Chanel and YSL on wear and comfort. Owners tend to praise the color and the case; the common complaint is that velvet mattes transfer and need a touch-up after eating.

Best forShoppers who want a comfortable matte lipstick, not a drying liquidLuxury makeup buyers who value a refillable metal caseA polished everyday rose-brown for medium and deep skin tonesGifting for someone who already wears Dior lip products
Pros
  • Velvet matte finish that stays soft rather than flat and powdery
  • Formula with 95% natural-origin ingredients and floral oils
  • Refillable case, so the bullet can be replaced instead of the whole stick
  • Dior claims 24-hour hydration and no dryness
  • Icone is a wearable rose-brown that flatters many skin tones
  • Slim, weighty metal tube that feels premium in the hand
Cons
  • Matte velvet color transfers onto cups and masks
  • Needs a touch-up after a full meal
  • Pigment can settle into lip lines without a balm underneath
  • Refills are sold separately and only fit the Rouge Dior case
  • Full-coverage color is not sheer or buildable for a subtle look

Christian Dior Rouge Dior 720 Icone Velvet prices at every store

  • FragranceSparkNew

    In stockReturn policy

    $23.99Checked Nov 9
    Visit FragranceSpark

What reviewers say

Owners of Rouge Dior velvet shades generally like the comfortable matte texture and the refillable case, and Icone is often called a flattering everyday rose. The recurring criticism is transfer and fading after eating, plus the need for a balm on dry lips.

What people mention
  • FinishPraisedWearers describe a soft velvet matte that looks polished without feeling flat.
  • ComfortPraisedMost say lips stay comfortable and don't feel tight or dry through the day.
  • TransferCriticisedThe color comes off on cups and masks and needs a touch-up after eating.
  • ColorPraisedIcone is called a wearable rose-brown that suits many skin tones.
  • RefillsMixedBuyers like the refillable case but note refills are an added purchase.
  • Lip linesCriticisedSome find the pigment settles into lip lines without a balm underneath.

About the Christian Dior Rouge Dior 720 Icone Velvet

Dior Rouge Dior Couture Lipstick in 720 Icone Velvet has a velvet finish. It gives vibrant, long-lasting color.

The floral-infused formula keeps lips moisturized for 24 hours. It nourishes and soothes lips, keeping them soft and hydrated and protecting them from dryness and external stress.

The formula is made with 95% natural-origin ingredients. The lipstick is refillable.

Shade
720 Icone Velvet
Finish
Velvet
Size
3.5 g
Formula
Floral-infused, 95% natural-origin ingredients
Hydration
24 hours of lip moisture
Refillable
Yes

Questions and answers

Is Icone Velvet a true matte?
It is a velvet matte: color looks soft and blurred rather than glossy, but it stays more comfortable and less flat than a liquid matte.
Does it dry out lips?
Dior formulates it with floral oils and claims 24-hour hydration. Most wearers find it comfortable, though very dry lips do better with a balm underneath.
Is the lipstick refillable?
Yes. The bullet sits in the Rouge Dior metal case and can be swapped for a refill, so you keep the tube.
How long does the color last?
It wears well through drinks and light meals, but velvet mattes transfer, so expect a touch-up after a full meal.
What does 720 Icone look like?
It is a rose-brown with a warm, muted tone, often described as an easy everyday shade rather than a bright red.
What is in the box?
One 3.5 g Rouge Dior lipstick in the refillable case. Refills are sold separately.
Where is the Christian Dior Rouge Dior 720 Icone Velvet cheapest?
At FragranceSpark, for $23.99, as of our latest check.
What do buyers say about the Christian Dior Rouge Dior 720 Icone Velvet?
Rated 4.7 out of 5 from 7 ratings.

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