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Deal.ai › Citizen › Wrist Watches
Citizen
Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet

Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet

4.8(323 ratings)

Best price now

$259.00at CreationWatchesChecked 17 h ago

30% under what the other stores charge

Compared across 4 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit CreationWatches

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Price facts

  • Lowest price today: $259.00 at CreationWatches (checked Nov 10, 2026).
  • Checked at 4 stores.

Our take on the Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet

The Tsuyosa is Citizen's entry into the affordable integrated-bracelet sports watch, and the 37mm case makes it the compact version of the line. It runs a Citizen automatic movement with a date window, sapphire crystal and 50m water resistance, wrapped in a stainless steel case and bracelet. The purple dial is the draw: a saturated sunburst finish that shifts in light, unusual at this level. It suits smaller wrists and anyone who wants a Tissot PRX-style look without the size or the price tier. Against the 40mm Tsuyosa it wears noticeably smaller; against the PRX it offers sapphire and an in-house movement, but less water resistance and no quick-release strap system.

Best forSmall to medium wrists (under about 7 inches)Buyers wanting a purple dial that stands outFirst automatic watch on a budgetFans of integrated-bracelet sports watches
Pros
  • 37mm case wears well on smaller wrists
  • Sapphire crystal, uncommon at this level
  • In-house Citizen automatic with date
  • Saturated sunburst purple dial
  • Solid stainless steel bracelet with clasp
Cons
  • 50m water resistance limits swimming
  • No screw-down crown
  • Bracelet has no quick-release pins
  • Lume is modest
  • Index-only dial lacks numerals for quick reading

Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet prices at every store

  • CreationWatchesNew

    In stock

    $259.00Free shippingChecked 17 h ago
    Visit CreationWatches
  • JomashopNew

    In stock

    $317.00Free shippingChecked 17 h ago
    Visit Jomashop
  • Fred Meyer JewelersNew

    In stock

    $371.25Checked 17 h ago
    Visit Fred Meyer Jewelers
  • First Class WatchesNew

    In stock

    $430.00Free shippingChecked 17 h ago
    Visit First Class Watches

Store links may earn us a commission. Some prices via Klarna.

Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet price history

Lowest price we've seen: $259.00 on Nov 10 at CreationWatches. Tracked across 4 stores since Nov 10.

What reviewers say

  • 4.8 / 5323 ratings

Owners rate it highly, praising the dial color and the small case size. Most criticism centers on the bracelet and modest water resistance rather than the movement.

What people mention
  • Dial colorPraisedOwners say the purple sunburst shifts from deep plum to bright violet in light and looks richer than expected.
  • Case sizePraisedBuyers with smaller wrists say the 37mm case sits well and avoids the oversized look of the 40mm version.
  • BraceletMixedThe steel bracelet is called comfortable and solid, but the clasp and lack of quick-release pins draw complaints.
  • Water resistanceCriticisedReviewers note 50m is fine for rain and handwashing but not for swimming.
  • LumeCriticisedOwners report the hands and markers glow weakly and fade fast in the dark.
  • MovementPraisedThe automatic movement is described as reliable and keeps good time for the tier.

Specifications

Color (Strap)
Silver, PurpleSource
Closure
ClaspSource
Glass
SapphireSource
Watch Strap Material
Stainless SteelSource

Questions and answers

How does the 37mm Tsuyosa compare with the 40mm version?
Same design and movement, smaller case. The 37mm suits wrists under about 7 inches; the 40mm wears larger and heavier. Dial options differ between the two.
Is the purple dial too loud for daily wear?
It is saturated but not neon. The sunburst reads deep plum indoors and brighter violet in sun, so it works with casual and business casual outfits.
Can I swim with it?
No. It is rated 5 ATM (50m), which covers rain, handwashing and splashes but not swimming or showering.
Does it have sapphire crystal?
Yes. Sapphire is scratch resistant and unusual at this level, where many rivals use mineral glass.
What is the case and strap width?
The stainless steel case is 37mm and the bracelet tapers from a 9mm lug width. Sizing links requires a small screwdriver or a jeweler.
Is it a real automatic or a quartz?
It is a Citizen automatic, powered by wrist movement with no battery. It has a date window and a sweeping seconds hand.
Where is the Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet cheapest?
At CreationWatches, for $259.00, 30% under what the other stores charge, as of our latest check.
What do buyers say about the Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet?
Rated 4.8 out of 5 from 323 ratings.
Where can I buy the Citizen Tsuyosa Automatic 37mm Watch with Purple Dial and Silver-Tone Bracelet?
4 stores we checked sell it, including CreationWatches, Jomashop, First Class Watches, Fred Meyer Jewelers.

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Functions
DateSource
Gender
UnisexSource
Case Color
SilverSource
Movement Type
AutomaticSource
Type of Index
Index (without numbers)Source
Display Type
AnalogSource
Dial Color
PurpleSource
Case Material
Stainless SteelSource
Watch Strap Width (")
9.0Source
Water Protection
5 ATM (50m)Source