Juan Valdez Classic is a freeze-dried instant coffee made from single-origin Colombian Arabica beans grown by the brand's farmer cooperative. Freeze-drying preserves more aroma and flavor than standard spray-dried instant, so it aims to taste closer to brewed coffee while still dissolving in seconds. It suits people who want a fast, consistent cup at home, at work or while traveling, and it competes with premium freeze-dried instants such as Mount Hagen and Starbucks VIA on smoothness and aroma rather than on strength. Buyers rate it highly, and the main caveats are that it is a mild, smooth cup rather than a bold one and that a small jar goes quickly for daily drinkers.
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Buyers rate it 4.6 out of 5 and generally describe it as one of the better instant coffees, with a smooth Colombian taste that beats typical supermarket instant. Complaints center on the mild strength and how quickly a jar is used up.
Juan Valdez Classic Freeze-Dried Instant Coffee is made from Arabica beans grown in Colombia. The coffee is freeze-dried, a process that retains more of its original flavor, aroma and texture.
The coffee is single origin. It is grown at altitude by Colombian farmers using natural farming practices. It is grown, harvested and roasted by Juan Valdez's farmer cooperative in Colombia, and can be traced from seed to roast.
