Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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Colgate Optic White Advanced is a whitening toothpaste built around hydrogen peroxide, which is unusual in a mass-market paste; most whitening toothpastes rely on abrasives alone. It also carries fluoride for cavity protection and enamel strengthening, and a mint flavor for breath. It suits people who want gradual stain removal from coffee, tea or smoking without a dentist's whitening treatment. Against abrasive-only whitening pastes it targets stains more chemically, but it costs more than basic Colgate and can be harsh on sensitive teeth.
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Lowest price we've seen: $5.99 on Nov 8 at Target. Tracked across 3 stores since Nov 8.
Reviewers generally report visible whitening over a few weeks of regular use and like the clean, fresh feel. The most common complaints are tooth sensitivity and a strong taste, and some see little change on older or deeper stains.
