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Lowest price we've seen: $5.96 on Nov 13 at Amazon. Tracked across 10 stores since Nov 13.
Colgate Optic White Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor. With effective micropolishers, this anticavity toothpaste safely removes surface stains. Designed to be enamel safe for daily use, this teeth whitening toothpaste delivers a refreshing experience with a sweet peppermint flavor. Optic White Purple removes 5X more surface stains with micro-polishing action** for a brighter smile. Micro-Polishing Action: Safely Removes Surface Stains Colgate Optic White uses micropolishers to brush away surface stains and help prevent new ones from forming. This purple toothpaste gets the job done with a patented whitening formula to remove 1 year of stains*. Anticavity Toothpaste Optic White Purple provides the effective protection of an anticavity fluoride toothpaste. Plus, it is designed for enamel-safe stain removal. Fresh Mint Toothpaste Our sweet peppermint toothpaste freshens breath with a mint flavor from the first taste to the finish. *when brushing twice daily for 3 weeks **vs. ordinary, non-whitening toothpaste after 2 weeks of continued use
