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A three-piece curly-hair routine from Color Wow: Hooked shampoo, Hooked conditioner and the Flo-Etry curl serum. All three are sulfate-free and paraben-free, and the shampoo and conditioner list coconut oil among their ingredients. The set suits people with curly or dry hair who want a matched cleanse, condition and styling trio rather than buying each bottle separately. Against single-bottle curl lines, it covers all three steps but gives you no choice of sizes or formulas.
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Lowest price we've seen: $40.00 on Nov 10 at Selfridges. Tracked across 2 stores since Nov 10.