Smart TV: Devices, Platforms, Markets is a paperback book by Ramon Lobato, part of the Critical Cultural Communication series (Book 57). It charts how the television set changed from a broadcast-only receiver into a connected, app-enabled platform in the internet age.
Lobato takes a critical media-industries approach. He traces the technologies, institutions and cultural practices that reshaped the medium, and explains how the smart TV was conceived, designed and marketed as a new kind of distribution technology. He examines how its software and platforms were engineered to nudge, monitor and quantify viewing choices.
The book looks at how this shift changed power relations among manufacturers, users, content providers and platform operators. It covers how companies such as Samsung, LG and TCL became gatekeepers in television's attention economy, and how new advertising formats and data-tracking practices emerged. The analysis draws on trade sources, policy analysis, device testing and audience research.
- Author
- Ramon Lobato
- Series
- Critical Cultural Communication, Book 57
- Format
- Paperback
- Subject
- Smart TV devices, platforms and markets
- Audience
- Scholars and industry professionals