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Deal.ai › Rolex
Rolex
Datejust 31
Rolex

Datejust 31

Best price now

$9,800.00at Oliver Smith JewelerChecked 33 min ago

27% under what the other stores charge

Compared across 13 stores. Prices are checked against each store and labelled with when.

Visit Oliver Smith Jeweler

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Price facts

  • Lowest price today: $9,800.00 at Oliver Smith Jeweler (checked Nov 12, 2026).
  • Checked at 13 stores.

Our take on the Datejust 31

The Datejust 31 is Rolex's mid-size Datejust, a 31 mm automatic watch with a date window under a Cyclops lens and the option of steel, two-tone or solid gold cases. It sits between the 28 mm Lady-Datejust and the 36 mm Datejust, so it suits wrists that find the 36 too large and the 28 too small. Against dress watches from Omega and Cartier it offers Rolex's Oyster case, screw-down crown and chronometer-rated movement, but it costs more and its movement is not as elaborately finished as some rivals. Owners praise its everyday versatility and resale strength; critics say it is expensive for a simple time-and-date watch and that the smaller case limits wrist presence.

Best forShoppers wanting a mid-size everyday luxury watchSmall to average wristsBuying a first RolexWearing with both business and casual outfits
Pros
  • 31 mm case bridges the Lady-Datejust and Datejust 36
  • Automatic chronometer-rated movement with date
  • Oyster or Jubilee bracelet options
  • Strong resale and brand recognition
  • Water resistant to 100 m with screw-down crown
Cons
  • High cost for a time-and-date watch
  • Small case lacks presence on larger wrists
  • Service costs are significant
  • Popular configurations can be hard to find

Datejust 31 prices at every store

  • Oliver Smith JewelerNew

    In stock

    $9,800.00Checked 33 min ago
    Visit Oliver Smith Jeweler
  • Luxury Of WatchesNew

    In stock

    $10,995.00Free shippingChecked 33 min ago
    Visit Luxury Of Watches
  • Element iN Time NYCNew

    In stock

    $13,695.00+ $99.00 shippingChecked 33 min ago
    Visit Element iN Time NYC
  • WristlerPre-owned

    Availability unknownShips from the EU · duties may apply

    $7,907.80+ $82.95 shippingChecked 33 min ago
    Visit Wristler
  • AmazonPre-owned

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $10,500.00Free shippingChecked 33 min ago
    Visit Amazon
  • Moyer Fine JewelersNew

    Availability unknown

    $10,900.00Checked 33 min ago
    Visit Moyer Fine Jewelers
  • Timepiece PerfectionNew

    Availability unknown

    $12,495.00Checked 33 min ago
    Visit Timepiece Perfection
  • Watch My DiamondsNew

    Availability unknown

    $13,350.00Checked 33 min ago
    Visit Watch My Diamonds
  • WatchMaxx.comNew

    Availability unknown

    $13,500.00Checked 33 min ago
    Visit WatchMaxx.com
  • ElegantSwissNew

    Availability unknown

    $13,600.00Checked 33 min ago
    Visit ElegantSwiss
  • eBayNew

    Availability unknownSold by tribecawatch

    $14,995.00Checked 33 min ago
    Visit eBay
  • Diamond Source NYCNew

    Availability unknown

    $16,500.00Checked 33 min ago
    Visit Diamond Source NYC
  • Diamond Club MiamiNew

    Availability unknown

    $26,065.00Checked 33 min ago
    Visit Diamond Club Miami

Store links may earn us a commission.

Datejust 31 price history

Lowest price we've seen: $9,800.00 on Nov 13 at Oliver Smith Jeweler. Tracked across 11 stores since Nov 13.

What reviewers say

Owners describe the Datejust 31 as an easy, comfortable everyday watch that dresses up or down. Many praise the bracelet comfort and the legible date. Some find it small on larger wrists and question the value against simpler rivals.

What people mention
  • SizeMixedSome owners love the mid-size fit, while others find 31 mm too small for their wrists.
  • ComfortPraisedWearers say the bracelet and case sit comfortably for full-day wear.
  • ValueCriticisedCritics say it is a lot of money for a simple time-and-date watch.
  • VersatilityPraisedOwners wear it with suits and casual clothes alike.
  • Service costCriticisedMaintenance and servicing are described as expensive.

About the Datejust 31

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Questions and answers

How does the Datejust 31 compare with the Datejust 36?
The 31 is smaller and lighter on the wrist, aimed at smaller wrists and buyers who want a subtler look. The 36 has more wrist presence and a wider choice of dials and configurations.
Is the Datejust 31 suitable for daily wear?
Yes. It is automatic, water resistant to 100 m and available on Oyster or Jubilee bracelets, so it handles everyday use. Many owners wear it as their only watch.
What movement does it use?
It uses a Rolex automatic movement, chronometer-certified, with a date function. Exact calibre and power reserve vary by production year.
Does it hold its value?
Rolex models generally retain value well on the secondary market, and the Datejust is one of the brand's most recognized lines. Resale depends on configuration, condition and box and papers.
What is in the box?
A new Datejust typically comes with the watch, its box, warranty card and manuals. Confirm the contents with the seller, especially for pre-owned pieces.
Where is the Datejust 31 cheapest?
At Oliver Smith Jeweler, for $9,800.00, 27% under what the other stores charge, as of our latest check.
Where can I buy the Datejust 31?
13 stores we checked sell it, including Oliver Smith Jeweler, Amazon, Wristler, Moyer Fine Jewelers, Luxury Of Watches.

Stores we've priced the Datejust 31 at

  • Diamond Source NYC deals and prices
  • Moyer Fine Jewelers deals and prices
  • Oliver Smith Jeweler deals and prices
  • WatchMaxx.com deals and prices

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