Is Everkiss 400 Pride a true red?

Yes. It reads as a classic blue-leaning red, bright rather than brick or brown. One coat is opaque; a second deepens it.

How does it compare with other D&G lipsticks?

It is the liquid matte option, so it gives more color intensity and longer wear than a cream bullet lipstick, at the cost of some transfer.

It is marketed as moisturizing and most reviewers find it comfortable, but dry lips should be exfoliated and balmed first.

Line the lips with the applicator tip, fill in, and let it set for a minute before pressing lips together. Blot once to reduce transfer.

Expect several hours of solid wear. It survives drinks but usually needs a touch-up after a full meal.

There is no fragrance-free claim, so patch test first if your lips react to fragranced cosmetics.

At Dolce & Gabbana, for $47.00, as of our latest check.

$47.00at Dolce & GabbanaChecked Nov 9

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

It checks today's price at every store, compares the alternatives and answers in about a minute.