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DKNY 24/7 is a women's eau de parfum built on three notes: pink pepper at the top, rose centifolia in the middle, and a base of upcycled cedarwood and musk. It is a fresh, woody floral meant for everyday wear, and the brand lists it as long-lasting and cruelty-free. The best new price is $24.50 at ShopSimon as of November 6, 2026, with 6 stores selling it new.
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Lowest price we've seen: $22.53 on Nov 7 at MaxAroma.com. Tracked across 11 stores since Nov 7.
Rated 4.4 out of 5 from about 1,100 ratings, DKNY 24/7 draws mostly positive feedback for its fresh rose-and-cedar character and everyday wearability. Complaints tend to center on the sharp pepper opening and on how long the scent actually lasts.