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The Duracell Ultra Gold is a flooded lead-acid 12V car battery rated at 790 cold cranking amps in a BCI group size. It targets drivers who want strong starting power for larger engines, trucks and SUVs without moving to an AGM battery. Against premium AGM rivals it costs less and needs no special charging profile, but it is heavier, not spill-proof and less suited to cars with heavy electrical loads or start-stop systems. Owners of conventional vehicles generally find it a dependable, no-fuss replacement.
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Lowest price we've seen: $204.99 on Nov 9 at Batteries Plus. Tracked across 1 store since Nov 9.
Owner feedback on the Ultra Gold line is generally positive on starting reliability and fit, with complaints centered on longevity in hot climates and occasional early failures.
