Does it replace a lash curler?

It is designed to curl and lift lashes with its curved brush, so many shoppers skip a curler. Lashes that resist curl may still need one.

What is the difference between Pitch Black and Brown?

Pitch Black is a deeper, more pigmented black. Brown gives a softer, more natural look.

The formula is smudge- and flake-resistant, not described as waterproof. It is best for everyday wear rather than swimming or tears.

Is it vegan and cruelty-free?

Yes. e.l.f. is 100% vegan, cruelty-free and Leaping Bunny certified, and the product is made in a Fair-Trade Certified factory.

What brush does it have?

A curved, double-sided silicone brush. Shorter bristles hold formula and longer bristles separate and lift lashes.

It focuses on curl, lift and separation. Shoppers wanting thick volume often prefer a bristle-brush mascara.

Where is the e.l.f. Lash 'N Roll Curling & Lifting Mascara cheapest?

At Walmart, for $7.00, as of our latest check.

What do buyers say about the e.l.f. Lash 'N Roll Curling & Lifting Mascara?

Rated 4.5 out of 5 from 4,078 ratings.

e.l.f. Cosmetics

e.l.f. Lash 'N Roll Curling & Lifting Mascara

Best price now

$7.00at WalmartChecked Nov 9

Prices are checked against each store and labelled with when.

Visit Walmart

e.l.f. Cosmetics

e.l.f. Lash 'N Roll Curling & Lifting Mascara

Best price now

$7.00at WalmartChecked Nov 9

Prices are checked against each store and labelled with when.

Visit Walmart

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Price facts

Last seen at $7.00 at Walmart on Nov 9.

Our take on the e.l.f. Lash 'N Roll Curling & Lifting Mascara

A curling and lifting mascara built around a curved, double-sided silicone brush. The shorter bristles hold formula and the longer ones separate and coat lashes, so it aims to lift lashes without a curler. The formula is smudge- and flake-resistant and comes in Pitch Black and Brown. It suits shoppers who want a lifted, separated lash look from a vegan, cruelty-free drugstore brand. Against rival curling mascaras, the silicone brush gives clean separation but less volume than bristle brushes.

Best forShoppers who skip a lash curlerLifted, separated lash looksVegan and cruelty-free routinesEveryday wear that resists smudging

Pros

Curved double-sided silicone brush separates lashes
Lifts lashes without a curler
Smudge- and flake-resistant formula
Vegan, cruelty-free and Leaping Bunny certified
Made in a Fair-Trade Certified factory

Cons

Silicone brush gives less volume than bristle wands
Curl may not hold all day for some lashes
Pitch Black is the deeper shade; Brown is softer

e.l.f. Lash 'N Roll Curling & Lifting Mascara prices at every store

WalmartNew
In stock
$7.00Checked Nov 9
Visit Walmart

What reviewers say

4.5 / 54,078 ratings

Rated 4.5 out of 5 from over 4,000 ratings. Buyers like the lift and separation from the curved silicone brush and the smudge-resistant wear. Some find it gives less volume than expected and want a stronger curl hold.

What people mention

LiftPraisedBuyers say the curved brush lifts lashes without a curler.
SeparationPraisedThe double-sided silicone brush separates lashes and coats them evenly.
SmudgingPraisedWearers report the formula resists smudging and flaking through the day.
VolumeCriticisedSome say it adds less volume than bristle-brush mascaras.
Curl holdMixedSome wearers find the curl fades over the day while others say it holds.

About the e.l.f. Lash 'N Roll Curling & Lifting Mascara

e.l.f. Lash 'N Roll is a curling and lifting mascara designed to curl lashes without a lash curler. It has a curved, double-sided silicone brush. The shorter bristles hold onto formula, while the longer bristles separate, lift and evenly coat each lash.

The long-lasting formula is smudge- and flake-resistant to hold the curl in place. The shade shown is Pitch Black, a deeper, more pigmented black.

The formula is free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone. It is 100% vegan, cruelty-free and Leaping Bunny Certified, and it is made in a Fair-Trade Certified factory.

Shade: Pitch Black (black)
Size: 0.32 oz
Brush: Curved, double-sided silicone brush with short and long bristles
Formula: Long-lasting, smudge- and flake-resistant
Free from: Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, hydroquinone
Certifications: 100% vegan, cruelty-free, Leaping Bunny Certified, made in a Fair-Trade Certified factory

Specifications

color: BlackSource
actual_color: Pitch BlackSource
size: 0.32 ozSource

Questions and answers

Does it replace a lash curler?: It is designed to curl and lift lashes with its curved brush, so many shoppers skip a curler. Lashes that resist curl may still need one.
What is the difference between Pitch Black and Brown?: Pitch Black is a deeper, more pigmented black. Brown gives a softer, more natural look.
Is it waterproof?: The formula is smudge- and flake-resistant, not described as waterproof. It is best for everyday wear rather than swimming or tears.
Is it vegan and cruelty-free?: Yes. e.l.f. is 100% vegan, cruelty-free and Leaping Bunny certified, and the product is made in a Fair-Trade Certified factory.
What brush does it have?: A curved, double-sided silicone brush. Shorter bristles hold formula and longer bristles separate and lift lashes.
Does it give volume?: It focuses on curl, lift and separation. Shoppers wanting thick volume often prefer a bristle-brush mascara.
Where is the e.l.f. Lash 'N Roll Curling & Lifting Mascara cheapest?: At Walmart, for $7.00, as of our latest check.
What do buyers say about the e.l.f. Lash 'N Roll Curling & Lifting Mascara?: Rated 4.5 out of 5 from 4,078 ratings.