Is this foundation full coverage?

No. It starts sheer and builds to medium coverage, so blemishes and dark spots may still show through. It is best for an even, natural look.

Will it last all day on oily skin?

Many owners say it wears well, but some with oily skin report fading or breaking up by late afternoon. A mattifying primer and setting powder help.

How do I pick the right shade?

This is the 10 Fair Cool shade, made for fair skin with cool undertones. Some buyers find the on-skin result differs from the swatch, so check undertone carefully.

How should I apply it?

Owners get good results with fingers, a damp sponge or a brush. A damp sponge gives the most sheer, skin-like result; fingers build coverage faster.

Is it good for dry skin?

It is lightweight and comfortable, and most dry-skin users report no flaking. Very dry patches can still show texture, so moisturize first.

Where is the e.l.f. Soft Glam Foundation cheapest?

At Walmart, for $8.00, as of our latest check.

What do buyers say about the e.l.f. Soft Glam Foundation?

Rated 4.5 out of 5 from 8,639 ratings.

e.l.f. Cosmetics

e.l.f. Soft Glam Foundation

Best price now

$8.00at WalmartChecked Nov 11

Prices are checked against each store and labelled with when.

Visit Walmart

e.l.f. Cosmetics

e.l.f. Soft Glam Foundation

Best price now

$8.00at WalmartChecked Nov 11

Prices are checked against each store and labelled with when.

Visit Walmart

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Price facts

Last seen at $8.00 at Walmart on Nov 11.

Our take on the e.l.f. Soft Glam Foundation

The e.l.f. Soft Glam Foundation is a liquid face foundation in the brand's Fair Cool shade, aimed at a soft, natural-looking finish rather than full coverage. It sits in e.l.f.'s budget lineup, where it competes with drugstore foundations that push long wear and matte finishes; this one leans toward a lighter, skin-like look. With 8,639 ratings averaging 4.5 out of 5, most buyers report it blends easily and feels comfortable on the skin, while a minority flag wear time and shade matching as weak points. It suits shoppers who want an everyday, buildable base without a heavy finish.

Best forEveryday light-to-medium coverageShoppers on a tight makeup budgetNormal to dry skinQuick finger or sponge blending

Pros

Blends easily and layers without streaking
Lightweight, comfortable feel on the skin
Soft, natural finish rather than flat matte
Buildable from sheer to medium coverage
Widely liked by owners, averaging 4.5 of 5

Cons

Wear time falls short for some, especially on oily skin
Shade matching is hit or miss for some buyers
Coverage may be too light for redness or dark spots
Can settle into texture or fine lines late in the day

e.l.f. Soft Glam Foundation prices at every store

WalmartNew
In stock
$8.00Checked Nov 11
Visit Walmart

What reviewers say

4.5 / 58,639 ratings

Owners rate it highly overall and most praise the easy blending and natural finish for the price. Complaints center on how long it lasts through a day and on shades not matching as expected.

What people mention

FinishPraisedOwners describe a soft, skin-like finish that does not look heavy or cakey.
BlendabilityPraisedReviewers say it spreads and blends easily, even with fingers.
Wear timeCriticisedSome buyers report it fading or breaking up before the end of the day, particularly on oily skin.
Shade matchMixedWhile many find a good match, others say the shade looks different on the skin than expected.
CoverageMixedIt builds to medium coverage, but some want more to hide redness or dark spots.

About the e.l.f. Soft Glam Foundation

e.l.f. Soft Glam Foundation is a face makeup product from e.l.f. Cosmetics. It comes in the shade 10 Fair Cool.

Brand: e.l.f. Cosmetics
Type: Foundation
Shade: 10 Fair Cool
Size: Regular

Specifications

color: BlueSource
actual_color: 10 Fair CoolSource
size: RegularSource

Questions and answers

Is this foundation full coverage?: No. It starts sheer and builds to medium coverage, so blemishes and dark spots may still show through. It is best for an even, natural look.
Will it last all day on oily skin?: Many owners say it wears well, but some with oily skin report fading or breaking up by late afternoon. A mattifying primer and setting powder help.
How do I pick the right shade?: This is the 10 Fair Cool shade, made for fair skin with cool undertones. Some buyers find the on-skin result differs from the swatch, so check undertone carefully.
How should I apply it?: Owners get good results with fingers, a damp sponge or a brush. A damp sponge gives the most sheer, skin-like result; fingers build coverage faster.
Is it good for dry skin?: It is lightweight and comfortable, and most dry-skin users report no flaking. Very dry patches can still show texture, so moisturize first.
Where is the e.l.f. Soft Glam Foundation cheapest?: At Walmart, for $8.00, as of our latest check.
What do buyers say about the e.l.f. Soft Glam Foundation?: Rated 4.5 out of 5 from 8,639 ratings.