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Equip Prime Protein is a beef protein isolate powder with 21g of protein, zero sugar and just three ingredients per scoop. It is aimed at people who avoid whey and dairy, and it mixes into water or milk for a lean, low-carb shake at 100 calories. Against whey rivals it is thinner on mixability and flavor variety, but it suits dairy-free and paleo-style diets well. Reviewers tend to like the clean label and easy digestion more than the taste.
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Lowest price we've seen: $63.99 on Nov 9 at The Vitamin Shoppe. Tracked across 1 store since Nov 9.
Owners praise the short ingredient list, the dairy-free formula and how easily it digests. Many find the taste and texture a step behind whey, and some say it needs blending rather than shaking.
