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A mild everyday shampoo built around glycerin, hydrolysed vegetable protein, avocado oil and meadowfoam seed oil. It aims to cleanse without stripping, leaving hair feeling hydrated rather than squeaky. It suits people who wash daily or every other day and want one bottle for the whole household. Against drugstore shampoos it leans on plant oils and protein instead of heavy silicones, so hair feels lighter but may need a separate conditioner for dry ends.
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Lowest price we've seen: $26.65 on Nov 10 at Facethefuture. Tracked across 1 store since Nov 10.
Everyday Balancing Shampoo is a cleansing shampoo for all hair types. It cleanses and refreshes the hair and helps maintain a hydrated feel, which suits regular haircare routines.
The formula contains glycerin and hydrolysed vegetable protein, along with avocado oil and meadowfoam seed oil. Its ingredient list begins with water, sodium lauroyl methyl isethionate, cocamide MIPA, cocamidopropyl betaine and sodium C14-16 olefin sulfonate.
To use, apply from roots to ends and lather well. Leave for two minutes, then rinse and repeat. Everyday Balancing Conditioner can be used afterward.