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FC Pure Matte is a full-coverage liquid foundation built for long wear. It claims 24-hour wear, waterproof and sweat-proof performance, and SPF 15, with a matte finish that stays non-cakey. The pigment load is high, so it hides blemishes, redness, discoloration and even tattoos, and the brand says it suits oily, combination and dry skin. It competes with long-wear matte foundations from Maybelline and L'Oréal on staying power, but offers a much smaller shade range.
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FC Pure Matte Liquid Foundation is a liquid foundation with a natural matte finish. It gives medium to full coverage and does not look cakey. It conceals blemishes, redness, discoloration and even tattoos.
The formula is waterproof and sweat proof, with SPF 15, and is made for up to 24 hours of wear. It is moisturizing and suits all skin types, including oily, combination and dry skin.
A little goes a long way. The shade may look deeper when first applied because the formula is richly pigmented. Once it is fully blended and dry, it melts into the skin.
